Strategy


Strategy

10 Things That Should Be on Your Law Firm’s Radar in 2017

By | Jan.03.17 | 2 Comments

The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on …Continue reading »


Be It Resolved 2017

Make the New Year YOUR Year!

By | Dec.30.16 | No Comments

Tomorrow night, perhaps around 11:55 p.m., your mind may stray to New Year’s resolutions. (“Should I have made some already?”) How will you make 2017 the best year yet? All week, Attorney at Work advisors …Continue reading »


Nothing But the Ruth!

What’s Your Word for 2017?

By | Dec.14.16 | 3 Comments

A few weeks ago, a member of my business mastermind group posed a simple but profound question: What word encapsulates your hopes, goals and feelings for 2017? It’s a challenging question. As an entrepreneur, December is …Continue reading »


The Friday Five

Five Ways to Retreat This Fall — Even Solos!

By | Sep.09.16 | No Comments

From my office window, I can see my neighbor, Mickey Wilson, an international “slackline” champion, practicing spectacular flips and turns from his stance on a two-inch wide strip of webbing loosely suspended across six feet of air — …Continue reading »


EASY AS 1-2-3

Staying Alive: 4 Ways to Survive the New Normal

By | Jul.20.15 | No Comments

It gets to be a bit much, all the chatter about the legal profession changing at the speed of light. Even if it is transforming into something quite great — I know, maybe it is and maybe …Continue reading »


Decision-Making Skills, Part 2

Choosing to Choose Well

By | Apr.14.15 | No Comments

Have you ever left a phone charger behind in a hotel room even though you carefully looked before checking out? Returned from grocery shopping only to remember you forgot the milk? Operated on someone, sewed …Continue reading »


Play to Win

What Is Your Brand?

By | Mar.19.15 | 3 Comments

Recently, a lot of attention has been given to branding — branding a law firm, branding a practice area or branding an individual lawyer. Yet some lawyers still think a brand is a logo, the …Continue reading »


Decision-Making Skills

Are You a Good Chooser?

By | Mar.11.15 | 2 Comments

Think back through a couple of recent decisions you’ve made or helped make, whether at work or in personal life. Did they turn out well? Was that because you did a good job of choosing? …Continue reading »


One of a Kind

Bad Growth: Destructive to Your Law Practice

By | Dec.02.14 | 3 Comments

The focus of “One of a Kind” has been on growth. Growth that’s good. The steps and strategies identified in prior posts — establishing a niche expertise, a compelling personal brand and a robust content marketing strategy — will …Continue reading »


Create a Shared Vision for Your Law Firm

By | Nov.19.14 | No Comments

Businesses of all shapes and sizes set aside time at year’s end to review their mission statement, strategic plan and operational plan. Unfortunately, few solo and small law firms see the value in using these particular business-planning …Continue reading »