Strategy


Play to Win

Follow Up to Increase Your Chances of Getting Business

By | May.23.18 | No Comments

You undoubtedly have heard how important follow-up is to marketing and business development. Clients and referral sources are most likely to refer business to people they have heard from or seen in the prior three …Continue reading »


Innovation and Strategy

Blockchain 101: What Attorneys Need to Know Now

By | May.21.18 | No Comments

Blockchain is one of the hottest business buzzwords of the past year. Many associate it with cryptocurrencies, thanks to the explosion of bitcoin and its counterparts. However, blockchain has far broader implications that affect businesses …Continue reading »


Stop Second-Guessing

Three Research Approaches to Help You Make Better Decisions for Your Law Firm

By | Jan.11.18 | No Comments

To make the best decisions for the future of your firm — whether setting marketing priorities, undergoing a new strategic initiative or developing a new mission statement — it’s essential to obtain the right insights …Continue reading »


Virtual Law

Representing Rural Clients from a Big-City Office: Think Beyond Technology

By | Sep.26.17 | No Comments

In rural areas across the U.S., people are experiencing a unique legal problem: Lawyers are hard to find. Aging rural lawyers are retiring, and no one is around to replace them. This means criminal defendants are …Continue reading »


Innovation Lessons from Amazon

The ‘Day 1’ Law Firm: Adopt This Jeff Bezos Mantra to Grow Your Practice

By | Aug.15.17 | No Comments

Jeff Bezos has many powerful mantras for his business, but this is one of my favorites: It’s always “Day 1” at Amazon. What he means is that Amazon will never stop being a startup. It’s a …Continue reading »


Client Relations

Aligning Your Tactics With Your Client’s Objectives

By | Jul.31.17 | No Comments

Perhaps a bit unconventionally, I would like to start by defining some terms: Objective: An intended result that is specific and measurable. Goal: A broad statement identifying a mission. Tactic: Any mode of procedure for gaining advantage or success. Strategy: A plan, method or series of …Continue reading »


play to win

Understanding the Client’s Decision

By | Jul.19.17 | No Comments

I’ve always liked the saying “If the only tool you have is a hammer, you tend to see every problem as a nail.” I think lawyers often make this mistake when approaching business development opportunities. …Continue reading »


The Friday Five

Under Pressure: Five Insights on the Evolving In-House Counsel Role

By | Jun.16.17 | No Comments

It’s difficult to attend any legal conference these days without hearing about technology and change, but it’s refreshing to discuss these topics with people who actually do the work. Recently, I moderated a panel for …Continue reading »


Strategy

10 Things That Should Be on Your Law Firm’s Radar in 2017

By | Jan.03.17 | No Comments

The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on …Continue reading »


Be It Resolved 2017

Make the New Year YOUR Year!

By | Dec.30.16 | No Comments

Tomorrow night, perhaps around 11:55 p.m., your mind may stray to New Year’s resolutions. (“Should I have made some already?”) How will you make 2017 the best year yet? All week, Attorney at Work advisors …Continue reading »