websites


Google Analytics Tip

UTM Parameters: A Better Way to Keep Tabs on Local Leads

By | Apr.25.18 | No Comments

When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once …Continue reading »


MAXIMIZING YOUR WEBSITE

Eight Questions a Legal Marketer Needs to Ask about SEO Strategy

By | Apr.16.18 | No Comments

Search engine optimization, or SEO, can be a swirl of should-do, could-do, would-do-if-there-was-time … suddenly it’s an alphabet soup and not much has changed for your website. But an SEO workshop earlier this year at LMA …Continue reading »


WEBSITE MUST-DOS

Three Updates for Your Digital Marketing List

By | Mar.13.18 | No Comments

Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that …Continue reading »


Good Growth

Four Simple Steps to a Lead-Generating Law Firm Website

By | Feb.26.18 | No Comments

“Ideation,” “drill down,” “ping back,” “think outside the box.” These are words and phrases that end-of-year surveys included among the most annoying and meaningless business jargon. There’s another term that should be on these lists but …Continue reading »


The Friday Five

Five Ways Lawyers Can Use Google Trends

By | Feb.02.18 | No Comments

Let’s say you practice in a midsize personal injury law firm in a metro area and you’d like to get more car accident cases. You do a Google search for “car accident lawyer” and see …Continue reading »


Ask the Experts

Law Firm Website Trends to Watch in 2018

By | Jan.04.18 | No Comments

What website design and marketing trends will be worth your investment this year? We asked five experts, “What do you foresee as the biggest trends for law firm websites in 2018 — and what’s worth paying …Continue reading »


WEBSITE DESIGN TRENDS

Forecasting Top Website Design Trends for Law Firms in 2018

By | Jan.04.18 | No Comments

A couple of years ago, I wrote an Attorney at Work post on the top trends for law firm websites. The world of web development has seen some major changes since then. Today, it is …Continue reading »


Getting Clients

What’s Really Wrong With Your Law Firm’s Website?

By | Nov.13.17 | No Comments

It really doesn’t matter how much money and time go into your law practice’s website. You’ll likely always be left wondering if it is actually doing the job you need it to do — and …Continue reading »


Nothing But the Ruth!

What to Write? Ways to Find Ideas for Your Law Firm Blog

By | Oct.10.17 | No Comments

Figuring out what to write about on my blogs is a challenge I face every week, especially with our firm’s patent blog. (I practice intellectual property, but not patent law.) I worry that my posts won’t …Continue reading »


Solo and Small Firm Marketing

Seven Ways to Optimize Your Law Firm’s Website

By | Jul.18.17 | No Comments

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the “trusted friend” recommending a lawyer, and online local reviews …Continue reading »