websites


The Friday Five

Five Best Practices for Law Firm Content Marketing

By | Jul.20.18 | No Comments

Blockbuster became dominant in the video rental business by offering convenience and selection — more stores and more titles than its competitors. Then Netflix came along offering even more convenience — more selection delivered right …Continue reading »


We're All Skimming Now

Write Like People Read

By | Jul.09.18 | No Comments

Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time? A growing body of research suggests the internet is changing how people pay …Continue reading »


The Friday Five

Five Things Law Firms Need to Know About Voice Search

By | Jun.15.18 | No Comments

According to the projections in a VoiceLabs report, about 33 million voice-first devices were in circulation at the start of the year. By voice-first, we mean devices like the Amazon Echo and Google Home that …Continue reading »


Google Analytics Tip

UTM Parameters: A Better Way to Keep Tabs on Local Leads

By | Apr.25.18 | No Comments

When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once …Continue reading »


MAXIMIZING YOUR WEBSITE

Eight Questions a Legal Marketer Needs to Ask about SEO Strategy

By | Apr.16.18 | No Comments

Search engine optimization, or SEO, can be a swirl of should-do, could-do, would-do-if-there-was-time … suddenly it’s an alphabet soup and not much has changed for your website. But an SEO workshop earlier this year at LMA …Continue reading »


WEBSITE MUST-DOS

Three Updates for Your Digital Marketing List

By | Mar.13.18 | No Comments

Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that …Continue reading »


Good Growth

Four Simple Steps to a Lead-Generating Law Firm Website

By | Feb.26.18 | No Comments

“Ideation,” “drill down,” “ping back,” “think outside the box.” These are words and phrases that end-of-year surveys included among the most annoying and meaningless business jargon. There’s another term that should be on these lists but …Continue reading »


The Friday Five

Five Ways Lawyers Can Use Google Trends

By | Feb.02.18 | No Comments

Let’s say you practice in a midsize personal injury law firm in a metro area and you’d like to get more car accident cases. You do a Google search for “car accident lawyer” and see …Continue reading »


Ask the Experts

Law Firm Website Trends to Watch in 2018

By | Jan.04.18 | No Comments

What website design and marketing trends will be worth your investment this year? We asked five experts, “What do you foresee as the biggest trends for law firm websites in 2018 — and what’s worth paying …Continue reading »


WEBSITE DESIGN TRENDS

Forecasting Top Website Design Trends for Law Firms in 2018

By | Jan.04.18 | No Comments

A couple of years ago, I wrote an Attorney at Work post on the top trends for law firm websites. The world of web development has seen some major changes since then. Today, it is …Continue reading »