Personal Brand


ANALOG ATTORNEY

Toasts! What to Say When You Have to Say Something

By | May.11.18 | No Comments

So there you are. Starting tomorrow it’s two weeks of 12-hour days and pure war. But tonight, the whole crew is in the hotel bar. The spirit of camaraderie is bigger than it’s ever been, and …Continue reading »


Social Media Tips and Tools

Does Your Online Reputation Need Tending?

By | Dec.19.17 | No Comments

Sometimes lawyers and law firms need to clean up online reputations sullied by lawsuits, bad press, negative reviews or poor social media choices. While there’s no magic bullet, reputation management is possible. There are two …Continue reading »


Personal Best

Tips for the Well-Dressed (Male) Lawyer

By | Aug.22.17 | 2 Comments

Every new parent knows there are far more clothing options for baby girls than for baby boys. While selections have improved in the past decade or so, it can still be a struggle to find …Continue reading »


Etiquette and image

Avoiding Dining Table Faux Pas

By | May.30.17 | No Comments

You’ve spent the whole conference trying to get close to that potential business source, and you’re finally going to sit together at a banquet table. Or maybe a meal at a fancy restaurant is part …Continue reading »


The Friday Five

Five Bespoke Handbags that Scream Power Player

By | May.05.17 | No Comments

A brilliantly designed handbag is a shield, a satchel and a work of art. When you walk into a meeting and set it on the table, a gorgeously appointed bespoke purse speaks in a strong, proud …Continue reading »


The Friday Five

Five Mind-Blowing Things Every Lawyer Should Know About Branding

By | Dec.18.15 | 2 Comments

When most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It’s the connection a human being has to …Continue reading »


The Friday Five

Five Ways to Revive Your LinkedIn Profile

By | Mar.06.15 | 2 Comments

If you’ve been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site’s new features and update your profile. Why focus on …Continue reading »


One of a Kind

Wisdom Marketing: Building Trust, Loyalty and Respect

By | Nov.03.14 | No Comments

“Click.” Did you hear that? That “click” was in your reader’s head. It’s the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed …Continue reading »


One of a Kind

Turn Clients into Client-Advocates: The Brand Experience

By | Sep.30.14 | 3 Comments

Research suggests that life experiences, not material things, are the key to happiness. Nonetheless, by and large, people still choose to spend more of their money on material items because they believe they’re of greater …Continue reading »


One of a Kind

Substance and Form: The Elements of a Lawyer Brand

By | Aug.21.14 | No Comments

Branding. It’s one of the most overworked and overanalyzed topics in the marketplace of ideas. Paradoxically, or perhaps consequently, it’s also one of the most misunderstood. This misunderstanding isn’t a definitional one. There’s a general …Continue reading »