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Law Firm Strategy

Ask the Experts business development

How Are Law Firms Shifting Business Development Goals and Tactics?

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.

Legal Marketing Association - June 24, 2020
Nothing But the Ruth by Ruth Carter

Side Hustle for Lawyers: I Created an Online Course for People Who Will Never Hire an Attorney

Ruth Carter says having other streams of income helps provide financial stability in the unstable, often stressful world of solo practice. Her new side hustle targets people who won't pay a lawyer, but will buy an online course with legal information.

Ruth Carter - June 16, 2020
How I'm Using Client-Centered Design in My Law Firm

How I’m Using Client-Centered Design in My Law Firm

Robert Theofanis shares an example of putting clients' needs first. It's the little details that can set your firm apart from the pack.

Robert Theofanis - May 28, 2020

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - May 19, 2020

How Will Your Marketing Evolve After COVID-19?

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Legal Marketing Association - April 30, 2020

How to Strengthen Your Law Practice and Increase Resilience Amid Disruption

Heather Moulder |When crisis hits, act boldly and be of service in new ways, because the truth is that what you do now will affect how well you bounce back from it all.

Heather Moulder - April 14, 2020

Build Trust and Add Value Through Legal Marketing: Principles to Follow During the COVID-19 Crisis

Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.

Jay Harrington - March 25, 2020

It’s Time to Change the Way We Manage Change

Legal tech has flourished, but have lawyers kept up? Litera's Abhijat Saraswat has five tips to help you get unstuck.

Abhijat Saraswat - February 28, 2020

Expanding Your Solo Practice Without Hiring an Associate

Family law attorney Russell Knight shares a time-tested solution that allows a solo practitioner to bring on additional staff with little to no risk.

Russell Knight - February 11, 2020

6 Lessons From My First 6 Months in Solo Practice

If you’re on the fence about whether to start your own practice, these tips from estate planning lawyer Robert Theofanis may inspire you to make the leap!

Robert Theofanis - February 6, 2020