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Growth and Strategy

tactics

Aligning Your Tactics With Your Client’s Objectives

To use a comparison from my days as a high school teacher, tactics are to objectives as strategies are to goals. You and your client are in different businesses (unless you do legal malpractice work) and have different business goals. But ...

Jeremy W. Richter - July 31, 2017
play to win legal marketing with queen of hearts card

Understanding the Client’s Decision

I’ve always liked the saying “If the only tool you have is a hammer, you tend to see every problem as a nail.” I think lawyers often make this mistake when approaching business development opportunities. Facing with pitches or presentations to ...

Sally J. Schmidt - July 19, 2017
pressure

Under Pressure: Five Insights on the Evolving In-House Counsel Role

It’s difficult to attend any legal conference these days without hearing about technology and change, but it’s refreshing to discuss these topics with people who actually do the work. Recently, I moderated a panel for an ARK conference, "The New ...

Mary Juetten - June 16, 2017
law firm radar

10 Things That Should Be on Your Law Firm’s Radar in 2017

The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on ...

Mark Beese - January 3, 2017
Be It Resolved

Make the New Year YOUR Year!

How will you make 2017 the best year yet? All week, Attorney at Work advisors and contributors have been sharing recommendations to help you out. Today, it's global strategy and marketing expert Gerry Riskin, practice advisor Jim Calloway, ...

The Editors - December 30, 2016
Nothing But the Ruth

What’s Your Word for 2017?

A few weeks ago, a member of my business mastermind group posed a simple but profound question: What word encapsulates your hopes, goals and feelings for 2017? It’s a challenging question. As an entrepreneur, December is a time to wind down ...

Ruth Carter - December 14, 2016
getting clients title showing three people

Five Ways to Retreat This Fall — Even Solos!

From my office window, I can see my neighbor, Mickey Wilson, an international "slackline" champion, practicing spectacular flips and turns on a two-inch wide strip of webbing six feet in the air — pushing himself to master new tricks and invent ...

Merrilyn Astin Tarlton - September 9, 2016
Decision Making

Choosing to Choose Well

Have you ever left a phone charger behind in a hotel room even though you carefully looked before checking out? Returned from grocery shopping only to remember you forgot the milk? Operated on someone, sewed them up, and then realized you left a ...

Marc Lauritsen - April 14, 2015
play to win legal marketing with queen of hearts card

What Is Your Brand?

Recently, a lot of attention has been given to branding — branding a law firm, branding a practice area or branding an individual lawyer. Yet some lawyers still think a brand is a logo, the firm name or a tagline. Others don’t see how branding ...

Sally J. Schmidt - March 19, 2015
Decision Making

Are You a Good Chooser?

Think back through a couple of recent decisions you’ve made or helped make, whether at work or in personal life. Did they turn out well? Was that because you did a good job of choosing? Was there any wasted motion or acrimony? Be honest. On ...

Marc Lauritsen - March 11, 2015