Gyi Tsakalakis helps lawyers put their best foot forward online because clients are looking for them there. He is a co-founder of AttorneySync, a digital marketing agency for law firms. Gyi writes Attorney at Work's Optimize! column. You can find more of his writing at Attorney at Work, Lawyerist and Avvo's Lawyernomics blog. You can ask him a question (or just say hi) at LinkedIn, Twitter, Google+ and Facebook.
Last week at ABA TECHSHOW in Chicago, Allison Shields and I chatted with lawyers about shaping their online narratives. By now, you should understand that online reviews are part of the new word of mouth. You should also …Continue reading »