Gyi Tsakalakis helps lawyers put their best foot forward online because clients are looking for them there. He is a co-founder of AttorneySync, a digital marketing agency for law firms. Gyi writes Attorney at Work's Optimize! column. You can find more of his writing at Attorney at WorkLawyerist and Avvo's Lawyernomics blog. You can ask him a question (or just say hi) at LinkedIn, Twitter, Google+ and Facebook.

The Friday Five

Steps for Promoting Law Firm Videos

By | Mar.23.18 | No Comments

Videos have proved to be an effective online marketing tool for attorneys. Not only is a video 50 times more likely to be picked up by a Google search than text, video provides an emotional …Continue reading »


10 Things I Hate About the Little Things Lawyers Do

By | Mar.22.18 | 1 Comment

Whenever you spend a bunch of time with a group of people (like your family … ahem), you’re bound to become annoyed with them, at least some of the time. I have worked closely with solo …Continue reading »


Financial Tips for Attorneys a Few Years Out of Law School

By | Mar.21.18 | No Comments

In an earlier post, "Money Management Tips for New Associates," we focused on how freshly minted lawyers can start their financial life on the right foot. Now let's fast-forward a few years and consider some …Continue reading »

Your Money is In the Data

Looking for More Profit in All the Right Places

By | Mar.20.18 | No Comments

Back in January 2017, I was having breakfast with a local lawyer when he said, “I think I need to raise my rates this year. I am just not making enough money, and raising my …Continue reading »

Play to Win

Riding a Wave of Business

By | Mar.19.18 | No Comments

When discussing business development, we often talk in terms of strategies — identifying top prospects, building niche practices or targeting selected referral sources, for example. But every now and then, I am reminded there are …Continue reading »


Notes from the ABA TECHSHOW 2018 Startup Alley

By | Mar.16.18 | No Comments

Year after year, I refer to ABA TECHSHOW as the “relationship” conference. It’s where you spend time with old friends, make new ones, provide and receive mentorship, and come away energized with lots of new …Continue reading »


ABA TECHSHOW 2018: From First to Last Ripple

By | Mar.15.18 | 1 Comment

The opening ripple of ABA TECHSHOW 2018 last week began at the conference's second annual Startup Pitch Competition, where 14 legal technology startups competed. Voluble, a social media data analyst provider won, but not for …Continue reading »

Getting Referrals

Networking with Successful Lawyers: A Counterintuitive Tip

By | Mar.14.18 | No Comments

Ryan Nevin’s article “Ways to Get Clients After Hanging Out Your Shingle” has some great tips. He’s right that you should network with attorneys who don’t do what you do to get referrals. But that’s …Continue reading »


Three Updates for Your Digital Marketing List

By | Mar.13.18 | No Comments

Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that …Continue reading »

The Biggest Distractions

Don’t Compete for Attention

By | Mar.12.18 | No Comments

Have you ever been to Times Square in New York? It’s the busiest intersection in America’s busiest city. Thousands of people stream through, minute by minute, 24 hours a day. It’s a hurricane of human …Continue reading »