Columnist

Mike Ramsey Nifty Ventures Mike Ramsey is President of Nifty Ventures and founder of Nifty Marketing and Nifty Law. The Nifty Law team brings digital marketing, website design, SEO and content marketing to firms nationwide. He is the author of "Winning at Local Search" and a partner at LocalU, which provides conferences in the realm of local search marketing. A speaker at marketing events such as Avvo Lawyernomics, Mozcon and Pubcon, Mike has been featured on Search Engine Land, Search Engine Journal and SEOmoz. Follow him on Twitter @mikeramsey.

Citations and Linktations

Keeping Online Business Information Listings Up to Date

By | Jun.26.18 | No Comments

Here’s a cautionary tale of why having accurate business information online matters. Recently, I was running a little late picking up pizza for a local event, so I hurriedly asked Siri for the closest Papa John's …Continue reading »


Law Firm Marketing

Five Onsite Tactics to Optimize Your Law Firm Website Now

By | May.22.18 | No Comments

There are countless offsite search engine optimization tactics you can use to promote your website. But what about onsite tactics? Have you thought through your strategy for earning more relevant web traffic, identifying the tactics that are …Continue reading »


Google Analytics Tip

UTM Parameters: A Better Way to Keep Tabs on Local Leads

By | Apr.25.18 | No Comments

When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once …Continue reading »


Digital Marketing Tips

Time to Use Call Tracking With Google My Business

By | Mar.01.18 | No Comments

In the past, if you said you wanted to put a call-tracking number on your local directory listings, you might get a bunch of dirty looks and even be ostracized in certain circles. Almost every …Continue reading »


Do you know your ROI?

Call Tracking and Live Chat: Two Ways to Measure ROI and Boost Leads on a Budget

By | Jan.25.18 | No Comments

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing …Continue reading »


Core Digital Marketing Strategies

Pay-Per-Click Tips to Boost Your Law Firm’s Leads

By | Nov.30.17 | No Comments

Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead …Continue reading »


Google My Law Firm

Three Reasons Google Is Your New Home Page

By | Oct.11.17 | No Comments

Basically, Google is the internet these days. Nobody says, “Go search this on the internet.” They say, “Google it.” Google's goal is to deliver to the searcher — you, me and your potential client — …Continue reading »


Google My Law Firm

Local Map Rankings: Has Your Law Firm Been Filtered?

By | Sep.14.17 | No Comments

Local map rankings are a big deal for law firms. If you’re an attorney with an unstaffed virtual office, share the same building with a law firm in the same practice area, or even have …Continue reading »


Get Found!

Law Firm Marketing: Six Hot Search Tips for 2016

By | Feb.08.16 | No Comments

Driving traffic to your website through organic search is on every law firm’s marketing agenda — or it should be. If you’ve targeted wisely, then a significant percentage of your organic search traffic is primed …Continue reading »


Legal Marketing

Use Facebook to Drive Targeted Traffic to Your Website

By | Feb.20.15 | 1 Comment

For lawyers, using Facebook for marketing is a tough nut to crack. And Facebook has been making it harder to reach your fans on its platform with some recent steps. Many brands are saying that …Continue reading »