Columnist

Susan Kostal Susan Kostal is a legal affairs PR, marketing and business development consultant based in San Francisco. She writes the "Content Under Pressure" column for Attorney at Work, and has covered legal affairs as a journalist for nearly three decades. You can follow her on Twitter @skostal and view more of her content at www.susankostal.com.

Content Under Pressure

Style Guides: Maintaining a Healthy Relationship Between Creator and Content

By | Jun.01.17 | No Comments

Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are …Continue reading »


Content Under Pressure

Write Your Way Into the Euphemism-Free Zone

By | May.01.17 | No Comments

Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly …Continue reading »


The Friday Five

Five Hot Content Marketing Tips for Lawyers from LMA 2017

By | Apr.07.17 | 1 Comment

The Legal Marketing Association Annual Conference is where lawyers and legal marketers go to get up to date on the latest techniques, trends and tools. Here are content-related takeaways from last week’s confab in Las Vegas. Takeaways …Continue reading »


content under pressure

Law Firm Histories

By | Mar.01.17 | 1 Comment

This will completely frustrate you Western Civ majors, but your clients don’t care about your law firm’s history. I know it’s tempting to commemorate a big anniversary with a self-congratulatory press release, glossy collateral or detail-heavy …Continue reading »


Content Under Pressure

My Top Writing Tips for the Busy Author

By | Feb.01.17 | 1 Comment

Maybe this is the year you’ve committed to writing a blog. Perhaps you want to improve your client alerts or have just been given a monthly column. Talk about producing content under pressure! You’ve mastered …Continue reading »


Content Under Pressure

Writing Lean in 2017

By | Jan.09.17 | No Comments

Many of us make resolutions to lose weight, exercise more frequently or improve our eating habits. This year, I challenge you to improve your writing habits and learn to write lean. Mark Twain famously said, “I …Continue reading »


Content Under Pressure

Visual Storytelling: Don’t Leave Your Content on the Cutting-Room Floor

By | Dec.01.16 | No Comments

Most lawyers deal with the printed word all day long. They’ve been trained to take in and share knowledge as text. As a writer, it’s a stretch for me to even conceive of presenting information …Continue reading »



The Friday Five

Five Legal Marketing Trends to Watch

By | Oct.14.16 | 1 Comment

The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. …Continue reading »


Content Under Pressure

Evergreen Content: Saves Headaches and Sets You Apart

By | Oct.03.16 | 1 Comment

These days, everyone in the legal profession is a legal publisher. You have content on your website, your practice and bio pages, LinkedIn updates and posts, and, if you have one, a blog and client …Continue reading »