Holiday Cheer with a Tight Belt

By | Dec.06.10 | Communicating, Daily Dispatch, Marketing & Business Development

As the holidays approach, a smart lawyer begins to ponder greeting cards for clients and prospects. This year, with belts still tightened, an electronic greeting may be your best bet to impress without spending a bundle.

Don’t worry, it’s no longer considered tacky to send something electronic instead of an ink and paper greeting. And while there are some gorgeous and expensive custom e-greetings out there, you don’t have to invest a lot to make a great impression. Take a look at some of these online options. You may find you want to use them for more than just the holidays.

  • Paperless Post lets you send gorgeous cards, invitations and announcements for mere pennies apiece. They have the look and feel of rich letterpress stock and arrive in beautifully addressed “envelopes” that unfurl when the recipient clicks. For very little, you can upload your own logo and apply it to any of your posts.  If Crane’s stationary has been your standard, you’ll love Paperless Post.
  • Blue Mountain provides static and animated e-cards for every occasion. Long a big name in paper cards with a reputation for western themes, Blue Mountain has upgraded their selection and expanded into a wide variety of styles. You can also design your card online, print it and mail it through the U.S. Postal Service, if you prefer. A small subscription fee is required.
  • At Webby Cards, you’ll find quick access to custom flash animated e-cards. They will build your holiday card from scratch or modifying one of their existing cards with your logo. They’ll also manage your e-mailing list if you’d like. They offer a cost estimate via e-mail.
  • Brian Andreas’ Story People isn’t the place to go for mass mailings, but if you’d like something quirky and imaginative for that special quirky client, you’ll want to check out his free e-cards. (Click on “fun stuff” and then “ecards.”) Careful, they are addictive.
  • Jacquie Lawson’s luscious flash cards have had a cult following for years. The minute you look at her stuff, you’ll remember receiving one of these elegant animated e-cards from someone and wondering how it was that they always found something no one else knew about. Just $12 gets you a year’s membership.
  • Hallmark, the old stand-by offers e-cards at $.99 each, but the selection ranges from Thomas Kinkade to Peanuts, from spiritual to I Love Lucy. The quality is good and all are accompanied with music.

The options for e-holiday cheer are nearly endless, and an e-greeting lets you save money, choose a style that ranges from weird to dignified, stuffy to awe-inspiring, and feel quite smug about the innocent trees you are saving.

Merrilyn Astin Tarlton has been helping lawyers and law firms think differently about the business of practicing law since 1984. She is a Fellow of the College of Law Practice Management, among the first inductees to the Legal Marketing Association Hall of Fame and Adjunct at the University of Denver Sturm College of Law.

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