Practical advice for building a more profitable practice.
Almost every lawyer wants to command higher rates and attract more clients. But many are stuck perusing ineffective strategies. Others don’t even know where to start.
In his new book, lawyer-turned-legal marketer Jay Harrington lays out a path for lawyers to build a profitable practice.
In One of a Kind, you will learn how to harness your creativity to:
- develop a profitable niche practice,
- build your personal brand,
- increase your visibility,
- improve the brand experience of clients, and
- become a prolific, effective content marketer.
Jay draws upon his own experience, as well as the experience of successful attorneys who have used the strategies and tactics recommended in the book.
Part marketing theory, part “how to” guide, One of a Kind contains practical advice for lawyers at any age and any stage of their careers.
In today’s legal market, it’s not enough to sit back and wait for work to come in the door. Developing a profitable and consistent book of business requires a strategic approach. If you’re open to new ideas, and interested in growing your practice, this book is a great resource to kickstart the next stage in your career.
What People are Saying
“The internet and the age of information have changed forever the business of lawyering, and in this book Jay provides an insightful reference for what lawyers need to do in order to successfully compete. Drawing on his training and experience as a lawyer, Jay delivers his messages in clear steps using crisp prose. Jay’s thinking is contemporary and honest which makes this book a must read for any lawyer wanting to build a successful, rewarding private practice.”
William D. Gilbride, Jr.
Managing Shareholder, Abbott Nicholson, PC
“One of a Kind is a book for lawyers who want to build a profitable practice, not just practice law. In an age when it’s tempting for lawyers to try to be everything to everyone, Jay Harrington offers a compelling alternative: be a niche player. His practical guide presents accessible and creative business strategies to help lawyers focus their actions and stand out to clients.”
Maria A. Black
Senior Director of Business Development, Kirkland & Ellis LLP
“One of a Kind is destined to become an enduring legal marketing resource for attorneys fearful of marketing yet committed to finding a way to develop and cultivate a profitable law practice. This book is an amazing resource for attorneys and legal marketing professionals. In an engaging conversational style, Jay outlines what EVERY attorney can do, if he or she chooses, to develop a personally fulfilling and profitable legal practice. There’s great value for new to seasoned practitioners practicing in any size firm.”
Director of Marketing and Recruitment, Foster Swift Collins & Smith PC
About the Author
Jay Harrington is an attorney and graduate of the University of Michigan Law School. He practiced law as a commercial litigator and corporate bankruptcy attorney at international law firms Skadden, Arps, Slate, Meagher & Flom and Foley & Lardner. He also co-founded a boutique corporate bankruptcy firm in metro Detroit focused on automotive restructuring. Jay now runs Harrington, a brand strategy and content marketing agency that helps lawyers and law firms across the country increase market awareness and improve business development efforts. He also coaches and consults with individual attorneys and groups of attorneys on a number of issues, including personal brand development, niching strategy and content marketing strategy.
Jay writes about issues of importance to lawyers and law firms on his agency’s blog, Simply Stated. You can follow him on Twitter @harringj75.
Jay lives in beautiful Traverse City, Michigan with his wife and three young daughters, and enjoys hiking, biking, paddle boarding, golfing and skiing.
ISBN (Digital): 978-0-9895293-5-8
Format: 7.5 x 9.25 Softcover
Copyright 2016 Jay Harrington and Attorney at Work
Available May 2016.
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