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The Ultimate Law Firm Associate’s Marketing Checklist – Revised and Expanded


By Ross Fishman, J.D.

The Renowned Step-By-Step, Year-By-Year Process for Lawyers Who Want to Develop Clients. Want to build a personally fulfilling law practice on your own terms? In this powerful guide, Ross Fishman details the tactics to accomplish your goals. Expanded and updated to include the latest online tools, plus dozens of examples, stories, case studies and videos.


Want to build a personally fulfilling law practice on your own terms?

Ready to feel passionate about your career and your clients?

Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm?

Or perhaps you’re a marketer who wants to help your lawyers succeed.

The Ultimate Associate’s Law Firm Marketing Checklist is the Renowned Step-By-Step, Year-By-Year Process for Lawyers Who Want to Develop Clients

In this powerful guidebook, Ross Fishman, a lawyer, and award-winning legal marketer details the straightforward tactics to accomplish your goals, one simple step at a time.

The Ultimate Associate’s Law Firm Marketing Checklist has been used for 25 years by associates in their successful quests to become rainmakers. This dramatically expanded and updated 60-page edition includes all the latest online tools, plus dozens of examples, stories, case studies, and videos.

The Checklist is a simple, proven marketing process that anyone can follow. It is the simplest, most-effective tool to ensure associates get on — and stay on — the right track to professional success.

Law Firms are Already Ordering in Bulk for Their Associates

Law firms that have ordered copies for their associates include Akin Gump, Duane Morris, Beveridge & Diamond, Shumaker Loop & Kendrick, Stoll Keenon and Brouse McDowell.

Order your copies of the Ultimate Checklist today!


“This book is a must-read for all associates no matter their practice, firm, or stage of their career.” — Allan Slagel, Partner, Taft Stettinius & Hollister

“This checklist is an incredibly useful resource to help get associates on track towards career-long business-development habits.”
Bettina Rutherford, Business Development Manager, K&L Gates

“I have used Ross’ highly practical framework in several firms and strongly recommend it. It helps demystify marketing and achieve success. I have seen it literally give hope to associates who thought developing a legal practice was beyond their ability.”
Nathan Darling, Chief Marketing Officer, Beveridge and Diamond, Past President, Legal Marketing Association (LMA)

“Ross’s valuable Checklist is immensely helpful. I’ve had numerous partners comment that they wish they had something like this when they were coming up the ranks.”
— Jennifer Shankleton, Director of Marketing, Brouse McDowell

Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana.”
— Nat Slavin, Principal, Wicker Park Group, Past President, Legal Marketing Association (LMA)

 “This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a ‘best seller.’”
Ron Henry, Consultant, The Garver Group, Past President, Association of Legal Administrators (ALA)

Ross Fishman
is one of the legal profession’s most popular marketing and ethics CLE keynote speakers and trainers. Often characterized as both highly entertaining and educational, Ross’s presentations draw on his experience as a litigator, marketing director, and marketing partner, inspiring lawyers at all levels. A Fellow of both the College of Law Practice Management and the Litigation Counsel of America (LCA), Ross has branded 200 law firms worldwide and has written 250 bylined articles. He received the international Legal Marketing Association’s peer-selected Lifetime Achievement Award and was the first marketer inducted into the LMA’s international Hall of Fame. Subscribe to his marketing blog at fishmanmarketing.com/blog.

A 1986 member of the Federal Trial Bar (N.D. Ill.), Ross received a B.A. in Speech Communications, cum laude, from the University of Illinois, and his J.D. from Emory University School of Law.

ISBN: 978-0-9979676-2-3
Format: Softcover and digital e-book
© Copyright 2019 by Fishman Marketing Inc.
Third Edition

When ordering 10 or more copies at a time, contact us directly at mark@attorneyatwork.com for the bulk ordering discount.

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