Vocabulary

ethos pathos and logos

Lessons From Aristotle: How to Write Persuasively and Build Your Personal Brand

Jay Harrington | Persuasive writing follows a path laid thousands of years ago by Aristotle, the original master of persuasion.

Jay Harrington - May 2, 2022
business writing

F-Bomb Your Way Into Better Business Writing

What if it sucks? What if a Senior Partner hates it? Is this the right word? Is it? Oh God, I don’t know if that’s the right word! WHAT WORDS ARE? WHO THEY WRITE STUFF!

Bull Garlington - April 27, 2022
marketing your practice

Happy Grammar Day! The Top 10 Grammar Posts on ‘Get to the Point!’

Teddy Snyder | Lawyers' top three grammar goof-ups? Sufferin' suffixes, in honor of National Grammar Day, here are the top 10 posts from "Get to the Point!"

Theda C. Snyder - March 4, 2022
what to write about

Marketing Tips: When You Don’t Know What to Write

Teddy Snyder | Fodder for your blog, emails, social media and professional articles is everywhere. You only need to recognize it.

Theda C. Snyder - January 25, 2022
marketing your practice

Online Marketing: Try These 3 Techniques to Tempt Targets

Teddy Snyder | Smart marketers: Check out these suggestions for teasers to get people to open that email or click on your social media link.

Theda C. Snyder - December 1, 2021
lawyer thought leadership

Thought Leadership Marketing: Write for Someone, Not Everyone

Jay Harrington | There has never been a better time to stand out through thought leadership because there have never been more unanswered questions due to the rapid pace of change.

Jay Harrington - October 12, 2021
marketing your practice

Aberrant Apostrophes

Get to the Point! People who really should know better just love to insert apostrophes where they don’t belong.

Theda C. Snyder - February 1, 2021
colorful communications

Put Some Color Into Your Vocabulary

Get to the Point! | A forest drive can be a quarantine-approved way to enjoy the reds, golds and oranges of autumn. It could also get you thinking about making your communications more colorful.

Theda C. Snyder - November 10, 2020
marketing your practice

Words in Danger

Get to the Point! The rate of words taking on entirely different meanings is accelerating. Recently, we have seen one word in particular roar into misuse.

Theda C. Snyder - August 11, 2020
marketing your practice

Accent on the Wrong Syll-ah-buhl?

Get to the Point! Don’t you hate it when something comes out of your mouth that makes your listener hesitate or give you a funny look?

Theda C. Snyder - July 14, 2020
envelope

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