Last night while making dinner, I was listening to a political documentary playing in the background. One expert after another chimed in with comments, offered deep thoughts, gave opinions — all interesting and enlightening.
And then this one guy spoke … ack! He sounded high-pitched and tonal, kind of light and airy. It didn’t matter that he was smart and insightful; all I could think about was that he spoke like a child, not like a person with authority — and not like someone I’d take seriously.
As a professional researcher and analyst, I confront bias every day — my bias. There’s always the possibility that my opinions and proclivities can influence how I interpret data, so I have to be vigilant about remaining objective. If I couldn’t take that guy seriously, what chance did he have of impressing anybody? … Read The Rest
One of a Kind
Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot an issue when I see it. There’s a big one lurking for law firms that don’t take the simple steps necessary to adequately protect their brand-related intellectual property.
It’s possible my experience is unique, but in the 10 years that we’ve worked with law firms, rarely does the issue of intellectual property come up — unless we raise it. … Read The Rest
You can read all the books and listen to all the podcasts about legal marketing … apply expert advice to your social media and blogging routine … study up on how to build your personal network, entertain prospects and ask for the business — yet you still may not get that client.
Because it’s not just a matter of packaging and advertising. Things start to get real when a client or potential client has the chance to gauge you up close as a person and professional. Kick the tires. Check the chemistry. Assess your ability. See if the product is as advertised.
How do you measure up with clients? … Read The Rest
The Friday Five
Stress is a natural part of any good lawyer’s life. Recently, however, it’s been a bit much, no? Little wonder that soothing GIF that helps sync your breathing has gone viral again. And it actually works, for a while. But, between baseball, the U.S. elections, end-of-year deadlines and the impending holiday onslaught, you may need more robust advice than “Stay Calm and Carry On.”
For this week’s five, we turned to workplace strategy expert and researcher Leigh Stringer, author of the new book, “The Healthy Workplace: How to Improve the Well-Being of Your Employees—and Boost Your Company’s Bottom Line.” … Read The Rest
Power User Tips
Microsoft Word is a complex application, so much so that most of us use only a fraction of its capabilities. But you don’t have to spend all your waking hours becoming a bona fide Word ninja to extract a lot more productivity out of it. Here are three high-leverage features you should get to know better. … Read The Rest
Get to the Point
Comma placement can cause a big effect in legal documents. (See “What Broadway’s Hamilton Teaches About Legal Interpretation.”) In particular, whether or not to place a comma before the word “and” frequently leads to errors. … Read The Rest