If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a ...

A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.

Level up your marketing! Read Attorney at Work Magazine's Law Firm Marketing issue.

Ask these four questions about your law firm's online marketing if you want to keep your digital strategy fresh and effective.

Your marketing strategy will be more effective if you follow these brainstorming guidelines.

Last month, I wrote about the importance of communication when it comes to pricing your legal services ("Good Lawyers Talk Money with Their Clients"). Once you have the engagement, your invoices become a critical ...

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.

Teddy Snyder | You can use Wikipedia’s deep market penetration to help market your law practice.

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Here are seven tried-and-true tactics along with real-world applications that help lawyers differentiate themselves.