Sometimes a law firm name tells us a lot. A firm name composed of three guys, some of whom may have passed on, tells us the firm has been around for a while. "The Divorce Clinic" tells us what they do. If you need help with a merger, don’t bother calling them. "The Resolution Center" tells us how they approach matters. Don’t look for the pit bull lawyer there. You would think that the ethics rules governing firm names would be consistent from one state to another, but they do vary and are worth noting. If you build up a brand name and then find out you need to change it, you’ve wasted a lot of time, energy and money. So when naming, or renaming, your firm, you want to be ethical from the get-go. ...April 9, 2012 0 1
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