Law Firm Marketing

business development outreach
Solving the Business Development Outreach Dilemma: From Content to Client Touchpoint

Jay Harrington | For business development outreach, think of yourself as a curator and commentator of valuable information for your clients and prospects.

Jay Harrington - October 1, 2024
law firm marketing
10 Law Firm Marketing Strategies to Make Your Law Firm Better

Law firm marketing strategies involve a mindset shift towards digital marketing to reach clients in an increasingly online-focused world. In the classic ‘80s comedy “Brewster’s Millions,” Richard Pryor plays a minor league baseball player who ...

Jay Harrington - September 27, 2024
law firm holiday card planner
Law Firm Holiday Card Planner

A 12-step law firm holiday card planner and a timeline. Open up your calendar and note these deadlines!

Elizabeth A. Butcher - September 27, 2024
Arrow going around trap lawyer advertising rules
This Is How You Avoid Lawyer Advertising Rules Minefields

“You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising to prevent false or ...

William Hornsby - September 25, 2024
lawyer award
Is This Lawyer Award Real? 5 Clues to Sniff Out Scammers

Over the past few years, fraudulent ranking organizations have proliferated, eager to empty unsuspecting lawyers’ wallets. How do you distinguish between authentic lawyer awards and outright scams? Here’s advice from Amy Hunt on understanding ...

Amy Hunt - September 23, 2024
lawyers on LinkedIn
Lawyers on LinkedIn: A Guide for Lawyers Who Don’t Like LinkedIn

Lawyers on LinkedIn don’t have to be influencers or frequent posters for the platform to be a potent a business development tool for a law firm. In kickoff meetings with new clients, most of them make a similar confession: “Just so you know,” ...

Amy Hunt - September 14, 2024
Q4 non-billable meeting
Strengthening Client Relationships: The Power of Q4 Meetings

Jay Harrington | One great way to add value for business clients is having a Q4 “off the clock” meeting to discuss the coming year.

Jay Harrington - September 4, 2024
niche law firm
Targeting an Industry Niche

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

Sally J. Schmidt - August 30, 2024
asking questions to win new business
Ask, Don’t Tell: The Power of Questions in Winning New Business

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Sally J. Schmidt - August 22, 2024
how to introduce yourself
How to Introduce Yourself

In this classic from “The Coach,” Mike O’Horo: Smart advice on how to introduce yourself and get them talking! Following a recent post about networking, a reader asked, “What’s the best way to introduce yourself at a networking event?” What ...

Mike O'Horo - August 17, 2024
envelope

Welcome to Attorney at Work!

Sign up for our free newsletter.

x

All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.