Law Firm Marketing

Can Lawyers Pay Referral Fees to Non-Lawyers?
Can Lawyers Pay Referral Fees to Non-Lawyers?

A lawyer’s marketing efforts should focus on generating a strong referral pipeline—Can Lawyers Pay Referral Fees to Non-Lawyers?

Roy S. Ginsburg - October 6, 2024
business development outreach
Solving the Business Development Outreach Dilemma: From Content to Client Touchpoint

Jay Harrington | For business development outreach, think of yourself as a curator and commentator of valuable information for your clients and prospects.

Jay Harrington - October 1, 2024
law firm marketing
10 Law Firm Marketing Strategies to Make Your Law Firm Better

Law firm marketing strategies involve a mindset shift towards digital marketing to reach clients in an increasingly online-focused world. In the classic ‘80s comedy “Brewster’s Millions,” Richard Pryor plays a minor league baseball player who ...

Jay Harrington - September 27, 2024
law firm holiday card planner
Law Firm Holiday Card Planner

A 12-step law firm holiday card planner and a timeline. Open up your calendar and note these deadlines!

Elizabeth A. Butcher - September 27, 2024
lawyer award
Is This Lawyer Award Real? 5 Clues to Sniff Out Scammers

Over the past few years, fraudulent ranking organizations have proliferated, eager to empty unsuspecting lawyers’ wallets. How do you distinguish between authentic lawyer awards and outright scams? Here’s advice from Amy Hunt on understanding ...

Amy Hunt - September 23, 2024
lawyers on LinkedIn
Lawyers on LinkedIn: A Guide for Lawyers Who Don’t Like LinkedIn

Lawyers on LinkedIn don’t have to be influencers or frequent posters for the platform to be a potent a business development tool for a law firm. In kickoff meetings with new clients, most of them make a similar confession: “Just so you know,” ...

Amy Hunt - September 14, 2024
Arrow going around trap lawyer advertising rules
Lawyer Advertising Rules: This Is How You Avoid the Minefields

“You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising to prevent false or ...

William Hornsby - September 4, 2024
attorney bio
Seven Steps to a More Authentic, Fresher Attorney Bio

Nobody sets out to write a boring attorney bio. It’s just so easy to follow the usual attorney bio format and rarely update or change it (unless there’s a big pitch underway or the law firm’s website is being redesigned). Attorney biographies ...

Nancy Slome - September 4, 2024
Q4 non-billable meeting
Strengthening Client Relationships: The Power of Q4 Meetings

Jay Harrington | One great way to add value for business clients is having a Q4 “off the clock” meeting to discuss the coming year.

Jay Harrington - September 4, 2024
niche law firm
Targeting an Industry Niche

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

Sally J. Schmidt - August 30, 2024
envelope

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