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Law Firm Marketing

automated SMS marketing for law firms
5 Ways Automated SMS Marketing Can Help Law Firms Boost Client Acquisition and Retention

Automated SMS marketing, also known as text marketing, is a powerful tool in the quest to find and keep new clients.

Phil Portman - June 12, 2024
lawyer client conversations
Client Conversations: You’re Not Bugging Your Clients If You’re Providing Value

Jay Harrington | Initiating client conversations positions you as a trusted advisor who is the “first phone call” when new legal needs arise.

Jay Harrington - June 4, 2024
how to make friends
This Is How to Make Friends in Three Easy Steps

There's no magic spell for how to make friends, but there is a proven formula that's one part authenticity and two parts patience.

Bull Garlington - May 29, 2024
digital PR for attorneys
How Digital PR Helps Attorneys Gain a Competitive Advantage

Digital PR is about enhancing your visibility and thought leadership through online placements, content and partnerships.

Chris Rossi - May 22, 2024
commenting on current events
Should Your Law Firm Comment on Current Events? Start With a Framework

Katherine Barnard | Commenting on current events—from SCOTUS to legislation to elections—is part of the job for lawyers.

Katherine Hollar Barnard - May 14, 2024
legal marketing strategy
Legal Marketing Strategy Made Simple: What, Who, Where, How and When

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Jay Harrington - May 6, 2024
building self-confidence
How to Build Self-Confidence in Two Easy Steps

How to build self-confidence by employing self-knowledge and maybe just a little wing-nut philosophy by someone who knows.

Bull Garlington - April 26, 2024
law practice value proposition
What’s Your Law Practice’s Value Proposition?

Sally Schmidt | The next time someone asks you what you do, think about the answer from their perspective.

Sally J. Schmidt - April 23, 2024
attorney newsletters
Attorney Newsletters: Six Lawyers Tell How They Built the Best Newsletters in Their Niche

The Planetary Lawyer Project’s Matthew Karmel talks with Alex Su, Amee Vanderpool, Chris Harvey, Jonah Perlin and Albert Tawil.

Matthew Karmel - April 12, 2024
Trust Equation
The Trust Equation: The Most Important Formula for Developing New Business

Jay Harrington | Clients are buying based on a promise you’ll deliver in a high-stakes matter, which is why trust is so vital.

Jay Harrington - April 1, 2024
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