Networking Tips
A Lawyer’s Business Card To-Do List
By Theda C. Snyder | Apr.24.13 | No Comments
The recent post here about whether lawyers' paper business cards are obsolete reminded me that, yes, there are important things to be done with all the cards you collect at a confe[...]
Continue reading »Clean Up Your Contact Info
Where Are You?
By Theda C. Snyder | Mar.19.13 | 1 Comment
I read an article online the other day and liked it so much that I wanted to compliment the lawyer who wrote it on a great job. While the article was posted on a law firm's website[...]
Continue reading »Get to the Point
Sloppy Writing Sucks!
By Theda C. Snyder | Nov.12.12 | 3 Comments
I’m tired of it. It’s off-putting. It hurts your professional image and undermines your marketing if you’re one of the perpetrators. I’m talking about bad grammar and spel[...]
Continue reading »Marketing 101
Alphabet Soup
By Theda C. Snyder | Feb.14.12 | No Comments
Thinking in terms of business-to-business versus business-to-consumer marketing, are you B-to-B or B-to-C? Your law firm is a business, of course—a "B." So, is your target client[...]
Continue reading »Marketing 101
SWOT Analysis: Assess Your Marketing Position
By Theda C. Snyder | Jan.18.12 | No Comments
The start of a new year—along with pretty much any other date—is a good time to assess your marketing position and plan for the future. What's going well? What isn't? And how t[...]
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