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Business Development

legal marketing strategy
Legal Marketing Strategy Made Simple: What, Who, Where, How and When

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Jay Harrington - May 6, 2024
law practice value proposition
What’s Your Law Practice’s Value Proposition?

Sally Schmidt | The next time someone asks you what you do, think about the answer from their perspective.

Sally J. Schmidt - April 23, 2024
attorney newsletters
Attorney Newsletters: Six Lawyers Tell How They Built the Best Newsletters in Their Niche

The Planetary Lawyer Project’s Matthew Karmel talks with Alex Su, Amee Vanderpool, Chris Harvey, Jonah Perlin and Albert Tawil.

Matthew Karmel - April 12, 2024
Trust Equation
The Trust Equation: The Most Important Formula for Developing New Business

Jay Harrington | Clients are buying based on a promise you’ll deliver in a high-stakes matter, which is why trust is so vital.

Jay Harrington - April 1, 2024
publicity still for lawyers
Upgrade Your Image: Your New Publicity Still

Teddy Snyder | You need an up-to-date publicity still, also known as a headshot. People want to match a face with a name.

Theda C. Snyder - March 28, 2024
legal marketing activities
You’re Not Busy? Marketing Activities to Get You Through a Work Drought

Sally Schmidt | Extra time on your hands? Spend it on marketing and business development activities that will position you for future success.

Sally J. Schmidt - March 26, 2024
embrace constraints
Embrace Constraints to Build Your Legal Practice

Jay Harrington | Constraints can inhibit your success or be a catalyst for high performance.

Jay Harrington - March 7, 2024
Walking in Your Client’s Shoes

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Sally J. Schmidt - February 22, 2024
public speaking tips
Public Speaking Tips: Introduce Yourself to Your Audience, Please!

Introduce yourself to ensure the information is relevant. If someone else introduces you, use these public speaking tips to head off blunders.

Theda C. Snyder - February 8, 2024
business development results
How to Get ‘Lucky’ When Building Your Legal Practice

Jay Harrington | New opportunities arise when you’re in the right place, at the right time, and in front of the right people. The challenge is knowing when, where and who is “right.”

Jay Harrington - February 6, 2024
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