Jay Harrington
Jay Harrington

Jay Harrington is the owner of Harrington Communications, a leading thought-leadership PR and marketing agency that specializes in helping law firms and lawyers build awareness, influence and new business. Jay is the author of three books for lawyers on issues related to business and professional development, including “The Productivity Pivot,” “The Essential Associate” and “One of a Kind: A Proven Path to a Profitable Practice.” He podcasts at The Thought Leadership Project and writes a weekly email newsletter. Previously, he practiced law at Skadden Arps and Foley & Lardner. Follow him @JayHarrington75.

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ARTICLES
  • Solving the Business Development Outreach Dilemma: From Content to Client Touchpoint
  • 10 Law Firm Marketing Strategies to Make Your Law Firm Better
  • Lawyer Burnout: Why Are You at the Office Until 10 p.m.?
  • Strengthening Client Relationships: The Power of Q4 Meetings
  • How to Set Yourself Up for a Productive Day
  • The Specificity Funnel: From Ambition to Action
  • Client Conversations: You’re Not Bugging Your Clients If You’re Providing Value
  • Legal Marketing Strategy Made Simple: What, Who, Where, How and When
  • The Trust Equation: The Most Important Formula for Developing New Business
  • Embrace Constraints to Build Your Legal Practice
  • How to Get ‘Lucky’ When Building Your Legal Practice
  • To Build Your Legal Practice, Do Things That Don’t Scale
  • Beyond Trends: Embracing the Enduring Laws of Legal Practice
  • 17 Things I Wish I Knew as a First-Year Associate
  • Build Your Legal Practice With Client-Centric Selling
  • My Messy Process for Writing Long-Form Content
  • This Is How You Build a Book of Business
  • Scale: The Three-Step Formula to Grow a $1 Million+ Legal Practice
  • Time management for lawyers: Four Productivity Building Blocks of Effective Lawyers
  • Make Better Decisions by Only Making Them Once
  • Get Serious About Business Development and Start Taking Action (Even If It’s Imperfect)
  • Always Be Learning to Always Be Growing
  • 30-Day Business Development Plan for Lawyers During the COVID-19 Crisis
  • 5 Productivity Tips That Helped Me Get My Head Back Above Water
  • 3 Ways for Young Associates to Get Off to a Fast Start
  • A Growth Mindset, Paired With Daily Deliberate Practice, Is Key to Lawyers’ Business Development Success
  • Junior Lawyers: Amplify Your Personal Branding With Intrapreneurship
  • Law Firm Marketing 101: Identifying Your Ideal Client
  • Four Tips for Writing Legal Blog Posts That People Will Actually Read
  • Want to Generate More Leads as a Lawyer? Write a Book
  • Four Simple Steps to a Lead-Generating Law Firm Website
  • 10 Tips to Help First-Year Attorneys Cope With Stress While Working from Home
  • Guest Posting: A Powerful SEO Hack for Lawyers
  • Lessons From Aristotle: How to Write Persuasively and Build Your Personal Brand
  • How to Build a Powerful Personal Brand in the Attention Economy
  • Narrow Your Focus, Establish a Niche and Grow Your Law Practice
  • Redefining What It Means to Be ‘Responsive’ to Clients
  • Thought Leadership Marketing: Don’t Hold Back Your Best Ideas
  • Building Your Network: You’ll Regret Not Starting Sooner
  • Thought Leadership Marketing: Write for Someone, Not Everyone
  • Four Ways to Use LinkedIn to Become a Thought Leader
  • Consistent Action, Not a Perfect Plan, Is What’s Required to Build a Successful Legal Practice
  • 10 Things Lawyers Should Stop Doing
  • How to Create LinkedIn Content That Resonates With Your Audience
  • Focus on a Marketing Activity You Enjoy and You’ll Be a More Effective Marketer
  • Introversion as Business Development Advantage
  • Ditch the Resolutions and Challenge Yourself Instead
  • Don’t Let Limiting Beliefs Stop You From Building Your Law Practice
  • Four Ways to Take Your Thought Leadership Marketing to the Next Level
  • Stand in the Shoes of a Reporter to Generate Meaningful Law Firm PR
  • 5 Business Development Mistakes Lawyers Make (and What to Do Instead)
  • Build Trust and Add Value Through Legal Marketing: Principles to Follow During the COVID-19 Crisis
  • Who Has Time for Lunch? Try Collaborative Thought Leadership Marketing Instead
  • 7 Statistics That Prove How Valuable Thought Leadership Marketing Is
  • It’s Time to Overcome Your Fear of Narrowing Your Focus
  • My No. 1 Marketing Tip for Lawyers: Start a Podcast
  • Create a Digital Trail to Your Website Bio
  • Sell Yourself One Hour of Your Time Every Day
  • A Simple 3-Month Strategy for Lawyers Who Are New to LinkedIn
  • How to Become a Thought Leader
  • Legal Business Development Done Right: Plan and Execute
  • Divide and Conquer: How a Divisible Content Strategy Boosts ROI
  • Five Ways to Integrate Content Marketing Into Your Schedule
  • Thought Leadership Marketing for Lawyers
  • What’s Holding You Back? Building Your Book of Business Through Imperfect Action
  • Five Best Practices for Law Firm Content Marketing
  • A Young Lawyer’s Path to Prosperity: Build a Powerful Personal Brand
  • Provide More Value to Build Your Personal Brand
  • For a Young Associate, Practice Makes Perfect
  • Look in the Mirror: Associates Hold the Key to Their Own Happiness
  • Think Big, Act Small: The Cure for What Ails a Struggling Associate
  • How to Generate ROI as a Young Lawyer
  • The ‘Day 1’ Law Firm: Adopt This Jeff Bezos Mantra to Grow Your Practice
  • The Stoic Associate: How to Deal With Feedback and Worry Less
  • Three Tips to Overcome Impostor Syndrome as a Young Associate
  • Path to a Successful Legal Career: Learn to Love the Process
  • To Build Your Personal Brand, You Must First Embrace Discomfort
  • Break Up the “Conspiracy” by Resolving to Simplify This Year
  • Do You Own Your Brand?
  • Unleash Your Inner Creative to Build a Book of Business
  • Intrapreneurship: The Junior Associate Path to Business Development Success
  • Publish on LinkedIn Pulse to Establish Expertise
  • Compounding Returns for Content: An Evergreen Strategy
  • Are You Being a Lawyer or Building a Practice?
  • Put Your Creativity to Work (Yes, You)
  • Unlock Writer’s Block: Content Marketing Tips
  • Experiment Your Way to Legal Marketing Success
  • You Will Be Bullied — Be Prepared!
  • Bad Growth: Destructive to Your Law Practice
  • Wisdom Marketing: Building Trust, Loyalty and Respect
  • To Quote or Not to Quote: Either Way, Check Your Source
  • Turn Clients into Client-Advocates: The Brand Experience
  • Substance and Form: The Elements of a Lawyer Brand
  • The Expertise Effect: How Getting Narrow Can Grow Your Practice
  • From One of Many to One of a Kind
  • Shrink to Grow Your Law Practice
  • Get Back to Basics for Better Business Development
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