Daily Dispatch


Interview

Julie Tolek, Enterprising Lawyer

By | May.26.15 | 0 Comments

Enterprising Lawyer

Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do, they have ample interests beyond the practice of law as well. And they seem to have more energy for getting things done than anyone in the crowd. You probably know one — you may even be an enterprising lawyer yourself!

Julie Tolek is the marketing-savvy enterprising lawyer behind the “proud New England law firm” Think Pink Law — a “human law firm with human clients.” The 2013 law grad’s start-up focuses on family law, adoption, and trusts and estate planning. … READ THE INTERVIEW

Friday Fit Five

Five Ways to Build True Fitness into Your Day

By | May.22.15 | 1 Comment

fridayfiveFitness

Fitness, according to Merriam-Webster, is “the quality or state of being fit.” So what, then, is “fit”? Therein lies the key to true fitness. As Merriam-Webster explains, “fit” means “sound physically and mentally.” Here are five ways to build true fitness — both physical and mental — into your busy day.

1. Sleep is the foundation of fitness. According to Russell Foster, a circadian neuroscientist at Oxford University, the quantity of your time asleep affects the quality of your time awake. Over a third of our life should be spent sleeping. This can feel like a waste of time, but it’s not! Sleep-deprived people cannot function at their highest ability. Sleep deprivation decreases your ability to remember and process information … READ THE REST


Give Your Client a Hand

Positive Client Experience? How to Improve Hospitality in the Office

By | May.21.15 | 2 Comments

client-helpwp

“I’m tired of hearing about ‘improving the client experience.’ People come to me because I do excellent work. They don’t care if I’m nice.” Might sound familiar, but it’s only half right.

Your clients expect you to do your job correctly — you’ll hear about it if you don’t. Provided your legal work meets their expectations, it’s the overall experience you provide that they’ll remember more. That’s what will bring them back, and move them to send their friends to you.

Your client’s experience improves when you hit three targets: demonstrate your competence, show respect for your client, and remove as much uncertainty as possible from the process so they feel less anxious (remember, anxious people are cranky people).

Here’s the trick, though: You can’t just tell your client that you’re competent, respectful and predictable — you have to show it. To start, focus on three aspects of the client experience: how clients get to your office, the time they spend there and what happens when they leave. … READ THE REST


Attorney at Work Classic

The Dis-Associate’s Tips for the Young Traveling Lawyer

By | May.20.15 | 2 Comments

William Melater

Young lawyer or  slightly more “mature,” every lawyer can use a few pointers on avoiding the awkwardness of business travel. Former columnist William Melater offers help in this classic “how to” from the Attorney at Work Archives.

Initially, it was just awkward. This stranger’s butt was inches from my face. Undulating. Back and forth. I could hear the loose change in his front pocket clanking against itself. He was a large man, but not large enough to block my view of his hands as he dug furiously through an old Eddie Bauer backpack. He took another step back. His rear pockets inches from my face, my discomfort turned to curiosity. What treasure was hidden in the base of his ratty knapsack? With a final thrust … READ THE REST


Decision-Making Skills

Helping Others to Choose Well

By | May.19.15 | 1 Comment

Decision Making

An important client texts you for advice on a critical decision, apologizing that circumstances don’t permit a better means of communication. You can’t see or hear each other, and time is of the essence. The decision can’t be deferred. A poor choice may condemn the client to a string of negative consequences.

Can you give good counsel solely through short bursts of written words? Remember, hand signals and knowing nods are of no avail. How much does that crimp your style? What do you ask? What do you say?

What if you had to write a script in advance to handle the Q&A for such a scenario, to be executed by a bot? Could you possibly anticipate the issues to explore and the points to make, even if you knew exactly what kind of choice the client would be facing? .. READ THE REST


Online Marketing

Crushin’ It: 10 Social Media Misconceptions, Revised

By | May.18.15 | 4 Comments

Social Media Marketing

Let’s run down some common misconceptions about social media, and rotate the conversation.

Misconception 1: “Oh No, My Privacy!”
Revision: Connect Widely

Now, in case you hadn’t heard, this is social media. If you’re using it to market your business, you’ll want as many people to see what you’re doing as you can corral. I understand if you want to have private accounts, where you don’t post work-related items, or where you can finally say what you really mean. But, if your intention is to generate clients and referrals of clients, and you want to leverage private accounts, you’re better off not having any social media profile at all, since you’d then be unwilling to publicize it. I mean, what do you have to hide? Posts about a recent Supreme Court decision, and its impact on your clients and potential clients? Dear me! If you’re worried about personal or limited-release messages, avoid the included inbox and use email instead, like any normal person would. Connections have intrinsic value. Connections expand your reach. Acquire as many of them as you can, by going public. … READ THE REST