Daily Dispatch


The Friday Five

Five Ways to Revive Your LinkedIn Profile

By | Mar.06.15 | 0 Comments

Friday Five

If you’ve been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site’s new features and update your profile. Why focus on LinkedIn? Survey after survey (including Attorney at Work’s own social media survey) show that’s where lawyers and general counsel go when they are focused on doing business, or learning about business.

Check Off the Experts’ Tips. Recently I listened in on CopyBlogger’s “Authority Master Class – LinkedIn Best Practices (and a Few Secrets)” with CopyBlogger CFO Sean Jackson and CMO (and copywriting guru) Sonia Simone. Here are some of their great tips for presenting your best business-minded self on LinkedIn. … READ THE REST

Managing

Future Perfect: Staged Business Planning for Law Firms

By | Mar.05.15 | 0 Comments

Managing

This is probably wishful thinking, but wouldn’t it be nice if every solo practitioner and small law firm had a business plan? I mean, mostly nice for them. Probably not for their competitors … or for me. I’ve become somewhat ambivalent on the subject, as the sands have run through the hourglass. You see, I always tell our clients at LOMAP to create business plans. Almost universally, they never do. But if they did, I’d have to review them. Double. Edged. Sword.

Nonetheless, yes, it is a good idea to create and follow a business plan. The question is, how far in advance can you plan before you start to lose effectiveness? I’m so glad you asked. … READ THE REST


Social Media Marketing

Law Firm Leaders on Twitter: Pros and Cons

By | Mar.04.15 | 0 Comments

Law Firm Leaders on Twitter

Leading a law firm is often compared to being the chief herder at a cat ranch. On the communications front, the managing partners at a law firm are challenged not only with what to say to their colleagues and clients but when and how to say it.

Social media, and Twitter in particular, offers those in the top spots at law firms an outlet to reach and connect with people in a way that transcends the traditional memo and email blasts that fill up inboxes.

Several of these managing partners’ counterparts in the corporate world — notables like Bill Gates, Richard Branson and Elon Musk — have been using Twitter for years with great success in building and engaging a following that ultimately helps promote their products and cement customer loyalty. Still, despite its high-profile benefits, only about 5 percent of the CEOs of America’s biggest companies are active on Twitter.

A thorough recent search of Twitter for leaders of large law firms uncovered about a half-dozen from the AmLaw 100 that have been regularly posting in the past year or two.

Why so few? For many, Twitter remains a mystery, for sure. And that’s a shame. Despite its more spartan user interface, especially when compared with LinkedIn and Facebook, Twitter is ultimately about building and interacting with a community of people, companies and groups who share common interests or who are looking to be entertained or informed, or any combination of those.

But like most marketing opportunities, there are pros and cons to having your law firm’s leader on Twitter. … READ THE REST


Ask the Experts

Who Cares About Martindale-Hubbell?

By | Mar.03.15 | 1 Comment

guyWithQuestionMark

There was a time when a sizable listing and an AV Peer Review rating in the Martindale-Hubbell directory was a lawyer’s key to an endless flow of high-class clients. And today plenty of cash is still spent on premium listings in legal directories. So, what do the experts from the Legal Marketing Association think? Are there better ways to spend your marketing dollars? Today Jim Jarrell, Michelle Maier and Stacy Smith weigh in … READ THE REST


Innovation

Four Steps to Surviving the New Normal

By | Mar.02.15 | 0 Comments

survive new normal

It gets to be a bit much, all the chatter about the legal profession changing at the speed of light. Even if it is transforming into something quite great — I know, maybe it is and maybe it isn’t — it seems nearly impossible to figure out what to do about it in your own law practice. Particularly if you can hardly keep your head above water with the old normal practice of law.

Come Prepared to Compete. Let’s cut to the chase and identify what you ought to be doing now if you want your business of law to be thriving in 10 years, or five, or even one year from now. Here’s your to-do list. … READ THE REST


Friday Five Profitability Tips

Five Checklists to Make Your Law Practice More Efficient

By | Feb.27.15 | 1 Comment

Profitability Friday Five

Processes are the means by which we get things done, and checklists can keep us on top of what needs to get done. That’s why pilots, surgeons and astronauts use checklists extensively. They help eliminate the fear of forgetting something important.

When you set up a new client file, end a client matter or do any number of common law practice tasks, you have a standard process. It’s most likely in your head, though, and not well documented. Checklists are great tools for making sure you are completing the routine processes in your practice without mistakes. They’ll also save you time, especially if you want to delegate certain tasks. So let’s get some of these processes out of your head … READ THE REST