Business Development

new year marketing opportunities
New Year, New Marketing Opportunities for Your Law Practice

This is your annual opportunity to make some things happen in marketing and business development. Don’t miss it!

Sally J. Schmidt - November 15, 2024
first-year associate
17 Things I Wish I Knew as a First-Year Associate

When you are a first-year associate in a big law firm the way is fraught with booby-traps. Here are 17 tips to help you become an excellent attorney. A family friend recently graduated from law school and will be starting his career at a large ...

Jay Harrington - October 10, 2024
follow up email examples
No Need to Walk on Eggshells: Follow Up Email Examples

Follow up email examples: Many lawyers get anxious about sending follow up emails to a prospective client. Here are some helpful tips. Key Takeaways When sending a series of follow-up emails to prospects, many lawyers get anxious about how well ...

Mike O'Horo - October 9, 2024
Can Lawyers Pay Referral Fees to Non-Lawyers?
Can Lawyers Pay Referral Fees to Non-Lawyers?

A lawyer’s marketing efforts should focus on generating a strong referral pipeline—Can Lawyers Pay Referral Fees to Non-Lawyers?

Roy S. Ginsburg - October 6, 2024
attorney bio
Seven Steps to a More Authentic, Fresher Attorney Bio

Nobody sets out to write a boring bio. Here are the steps you can take right now to infuse authenticity and some fresh ideas into your attorney bio. It’s just so easy to follow the usual attorney bio format and rarely update or change it (unless ...

Nancy Slome - October 3, 2024
law firm business development coaching
5 Reasons Coaching Is More Important Than Ever for Law Firm Business Development

Business development coaching can help lawyers meet their goals for both short- and long-term success — no matter what the future holds.  When the pandemic hit, the world shut down. Except it didn’t. Lawyers across the globe continued ...

Jennifer Griffin Scotton and Jill Huse - October 2, 2024
lawyer business development
Six Lawyer Business Development Strategies

The usual lawyer business development tactics and law firm marketing strategies have changed with the increase of new technologies, but there are basic things you can do to stay in the game. Here are six strategies to consider in changing times ...

Sally J. Schmidt - October 1, 2024
legal practice areas
Top Legal Practice Areas and Growth Industries for 2024

The annual BTI Practice Outlook shows the industries with the biggest legal spending increases and top growth legal practice areas.

Michael Rynowecer - October 1, 2024
law firm holiday card planner
Law Firm Holiday Card Planner

A 12-step law firm holiday card planner and a timeline. Open up your calendar and note these deadlines!

Elizabeth A. Butcher - September 27, 2024
legal marketing strategy
Legal Marketing Strategy Made Simple: What, Who, Where, How and When

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Jay Harrington - September 26, 2024
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