Teddy Snyder | You can use Wikipedia’s deep market penetration to help market your law practice.

Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Sally Schmidt | Success often can be measured by how many branches you create off an original contact’s tree.

These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...

Here are seven tried-and-true tactics along with real-world applications that help lawyers differentiate themselves.

It’s almost a certainty that, at some point, every lawyer will have an unhappy client. In his seminal research on loyalty, business strategist Frederick Reichheld concluded that simply satisfying clients is not enough to retain them. Research ...

Amy Adams | A smart growth strategy taps into your strengths as a small firm and leverages your people, processes and data for competitive advantage.

Merrilyn Astin Tarlton | Asking for business is awkward, but how can you avoid it?

Annette Choti | If you are at a loss for how to get more five-star Google reviews, here's a look at the most effective strategies.