Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some things you can do to finish the year strong.

One-off referrals are nice. But here's how to build a lawyer referrals network that sends a steady stream of business to your law firm.

Amy Adams | A smart growth strategy taps into your strengths as a small firm and leverages your people, processes and data for competitive advantage.

Educate clients on how to manage their relationship with the legal department to excel in their own career. You’ll both be stars.

In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline—from both non-lawyers and lawyers alike. If those efforts are successful, you'll probably need some guidance on referral fees. Here it is.

Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.

Jay Harrington | When you are a first-year associate, the way is fraught with booby-traps. Here are 17 tips to help you become an excellent attorney.

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.