LawLytics

Business Development

end of year marketing

Planning a Strong Fourth Quarter for Your Law Practice

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some things you can do to finish the year strong.

Sally J. Schmidt - September 25, 2022
lawyer with letter blocks Lawyer Referrals

Nuts and Bolts of Getting and Giving Lawyer Referrals

One-off referrals are nice. But here's how to build a lawyer referrals network that sends a steady stream of business to your law firm.

Mary Lokensgard - September 7, 2022
law firm growth strategy

Growth Strategy for Your Solo Law Practice: Do These 8 Things

Amy Adams | A smart growth strategy taps into your strengths as a small firm and leverages your people, processes and data for competitive advantage.

Amy Adams - September 1, 2022
in-house counsel

Even In-House Counsel Need to Market

Educate clients on how to manage their relationship with the legal department to excel in their own career. You’ll both be stars.

Theda C. Snyder - August 25, 2022
referral fees

Is It OK to Pay Referral Fees?

In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline—from both non-lawyers and lawyers alike. If those efforts are successful, you'll probably need some guidance on referral fees. Here it is.

Roy S. Ginsburg - August 20, 2022
client journey

Building a Solid Relationship With Clients Throughout the Client Journey

Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.

Sally J. Schmidt - August 16, 2022
first-year associate

17 Things I Wish I Knew as a First-Year Associate

Jay Harrington | When you are a first-year associate, the way is fraught with booby-traps. Here are 17 tips to help you become an excellent attorney.

Jay Harrington - August 12, 2022
lawyer marketing challenges

The Horrible and the Miserable: The Challenge to Keep Marketing

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.

Theda C. Snyder - July 28, 2022
niche law firm

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - July 25, 2022
personal branding for lawyers

Junior Lawyers: Amplify Your Personal Branding With Intrapreneurship

Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.

Jay Harrington - July 20, 2022
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