Business Development

Q4 non-billable meeting
Strengthening Client Relationships: The Power of Q4 Meetings

Jay Harrington | One great way to add value for business clients is having a Q4 “off the clock” meeting to discuss the coming year.

Jay Harrington - September 4, 2024
niche law firm
Targeting an Industry Niche

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

Sally J. Schmidt - August 30, 2024
asking questions to win new business
Ask, Don’t Tell: The Power of Questions in Winning New Business

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Sally J. Schmidt - August 22, 2024
how to introduce yourself
How to Introduce Yourself

In this classic from “The Coach,” Mike O’Horo: Smart advice on how to introduce yourself and get them talking! Following a recent post about networking, a reader asked, “What’s the best way to introduce yourself at a networking event?” What ...

Mike O'Horo - August 17, 2024
attorney bio
Seven Steps to a More Authentic, Fresher Attorney Bio

Nobody sets out to write a boring attorney bio. It’s just so easy to follow the usual attorney bio format and rarely update or change it (unless there’s a big pitch underway or the law firm’s website is being redesigned). Attorney biographies ...

Nancy Slome - August 16, 2024
marketing to other lawyers
Marketing to the Bar: 5 Steps

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects.

Sally J. Schmidt - August 2, 2024
specificity funnel
The Specificity Funnel: From Ambition to Action

Jay Harrington | When it comes to building your practice, specificity is your roadmap, and action is your vehicle. The Specificity Funnel gives you both.

Jay Harrington - July 9, 2024
consider the client's perspective to keep client relationships from veering off track
From the Client’s Perspective: How to Keep Client Relationships From Veering Off Track

Sally Schmidt | If you haven't learned your client's preferences, you are basically saying you don't care what's important to them.

Sally J. Schmidt - June 27, 2024
lawyer client conversations
Client Conversations: You’re Not Bugging Your Clients If You’re Providing Value

Jay Harrington | Initiating client conversations positions you as a trusted advisor who is the “first phone call” when new legal needs arise.

Jay Harrington - June 4, 2024
legal marketing strategy
Legal Marketing Strategy Made Simple: What, Who, Where, How and When

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Jay Harrington - May 6, 2024
envelope

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