Ruby

Business Development

consistent work

Consistent Action, Not a Perfect Plan, Is What’s Required to Build a Successful Legal Practice

Jay Harrington | Success (the sustainable kind) is the result of consistent hard work over long periods — monthly 401(k) deposits, not a Mega Millions jackpot.

Jay Harrington - May 13, 2021
client referrals

Want to Use Referrals to Build Your Practice? Focus on 3 Types of Relationships

Joshua Baron | Building a sustainable law practice that depends solely on referrals requires providing outstanding client service and showing your appreciation for every referral that comes your way.

Joshua Baron - May 5, 2021
law firm innovation

Opportunity in Crisis: Innovative Ways Law Firms Are Stepping Up Client Relationships

Jennifer Carr, of Furia Rubel Communications, talked with a dozen business development professionals about innovative ways their firms have supported clients and created deeper ties.

Jennifer Carr - April 19, 2021
linkedin content

How to Create LinkedIn Content That Resonates With Your Audience

Jay Harrington | Here are three writing tips that will help you create more engaging content on LinkedIn.

Jay Harrington - April 13, 2021
Building a Brand

Lawyers, Is Your Brand Your BFF?

Barbara Kaplan | Your brand is your ambassador, your employee, your board of directors. Nurture it lovingly. Guard it closely.

Barbara Kaplan - April 1, 2021
instagram benefits

Beyond the Selfie: Instagram Benefits and Quick Tips for Lawyers

Annette Choti | If your firm has ignored this social media platform and its billion-plus users, it may be time to reconsider.

Annette Choti - March 31, 2021
Public Relations Firms

How to Get the Best Out of Your Public Relations Firm

Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.

Joshua Peck - March 18, 2021
Presenter's Paradox

Presenter’s Paradox: For the Most Effective Attorney Bio, Embrace Science

Katherine Hollar Barnard | Most of us assume the more experience we can show, the more impressive our bios become. But research shows that is the wrong approach.

Katherine Hollar Barnard - March 17, 2021
marketing activity

Focus on a Marketing Activity You Enjoy and You’ll Be a More Effective Marketer

Jay Harrington | What marketing activity will allow you to more easily access your superpower and become 500% more productive?

Jay Harrington - March 8, 2021
Job Hunting

Job Hunting? Say Thank You to Stand Out

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...

Roy S. Ginsburg - February 28, 2021
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