Ruby

Business Development

Job Hunting

Job Hunting? Say Thank You to Stand Out

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...

Roy S. Ginsburg - February 28, 2021
Build Your Brand

Lawyers, You Write for a Living; Now, Write to Build Your Brand

Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.

Tatia Gordon-Troy - February 23, 2021
Business Relationships

Following Up Naturally: Tips for Nurturing Business Relationships

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally J. Schmidt - February 18, 2021
key website pages

Protecting Your Referrals: Focus on Your Law Firm’s Key Website Pages

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Mark Homer - February 16, 2021
asynchronous communication

Introversion as Business Development Advantage

Jay Harrington | For introverts, traditional business development is exhausting. But in today’s new world of asynchronous communication, introverts play to their strengths.

Jay Harrington - February 8, 2021
attorney website

Protecting Your Referrals With a Client-Focused Website Audit

Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.

Mark Homer - January 28, 2021
go to lawyer

Be the Firm’s Go-To Lawyer

Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.

Sally J. Schmidt - January 21, 2021
tune up your practice

Tune Up Your Practice: 4 Things Lawyers Can Do to Avoid Unemployment

With so much uncertainty, it can be hard to know what steps — big or small — will help make your practice strong. These four tactics are a good place to start.

Rosanna Berardi - January 13, 2021
practices areas

8 Legal Practice Areas Growing in 2021 and Beyond

Michael Rynowecer | Demand is broad and deep for outside counsel. Revelations from BTI's 19th Annual Survey of Top Legal Officers.

Michael Rynowecer - January 12, 2021
challenge yourself

Ditch the Resolutions and Challenge Yourself Instead

Jay Harrington | We all struggle to uphold the promises we make to ourselves. Here’s the good news: There’s a better way to reach your goals and become a more successful version of yourself.

Jay Harrington - January 11, 2021
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