Business Development

Jay Harrington | Why small gestures works as well as — if not better than — grand strategies.

Sally Schmidt | How can you make sure you don't go on autopilot when working with clients?

Jay Harrington | Here are three steps lawyers and law firms can focus on to better align with CLOs' priorities.

Annette Choti | Learn how AI is changing online research, website optimization, on-page behavior, and client expectations.

The annual BTI Practice Outlook shows the industries with the biggest legal spending increases and top growth legal practice areas.

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Nobody sets out to write a boring bio. Here are the steps you can take right now to infuse authenticity and some fresh ideas into your attorney bio. Key Takeaways It’s just so easy to follow the usual attorney bio format and rarely update or ...

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I ...

There's nothing like meeting in person to help build client relationships. From setup to follow-up, tips for making the most of a client visit.