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presenter's paradox

Presenter’s Paradox: For the Most Effective Attorney Bio, Embrace Science

Katherine Hollar Barnard | Most of us assume the more experience we can show, the more impressive our bios become. But research shows that is the wrong approach.

Katherine Hollar Barnard - June 5, 2022
write like people read

Write Like People Read

Chris Graham | Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time?

Chris Graham - May 29, 2022
Bot asking question legal chatbots

Ethical Considerations of Legal Chatbots

Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...

Mark C. Palmer - May 25, 2022
digital marketing agency

How to Hire a Digital Marketing Agency for Your Law Firm

From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.

Lorrie Thomas Ross - May 11, 2022
website lead generation

Is Your Website Generating Enough Leads?

Product Spotlight | Consider a few simple tweaks and add live chat to encourage more website visitors to schedule a consultation.

Ruby - April 22, 2022
law firm web design

Law Firm Web Design: Which Comes First — Design or Content?

Nancy Slome | I asked some of my favorite legal marketing experts and friends for their advice.

Nancy Slome - April 11, 2022
attention economy

How to Build a Powerful Personal Brand in the Attention Economy

Jay Harrington | Five rules to building a personal brand that breaks through the noise.

Jay Harrington - March 7, 2022
copyright usage

Easy There, Cowboy: Read This Before You Post That Image

Nancy Slome | If you’re planning to use stock photos, illustrations, even video clips in your marketing, you need to know the ropes.

Nancy Slome - January 19, 2022
lawyer marketing content

Does Your Law Firm’s Marketing Content Suffer from TL;dr?*

Nancy Slome | Like a present that arrives days after your birthday, the client alert’s impact is greatly diminished if it’s too late or never opened.

Nancy Slome - September 21, 2021
spammy content

Don’t Let Spammy Content Ruin Your Law Firm’s Website

Nancy Slome | Gone are the days of keyword stuffing and other tactics for manipulating search algorithms. Shortcuts don’t exist anymore.

Nancy Slome - February 17, 2021
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