Nancy Slome | Gone are the days of keyword stuffing and other tactics for manipulating search algorithms. Shortcuts don’t exist anymore.
Nancy Slome - February 17, 2021Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.
Mark Homer - February 16, 2021Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.
Mark Homer - January 28, 2021Mike Zellmer | Hiring a lawyer is intimidating and stressful: To create a great website experience for inexperienced clients, answer questions, show you understand, demonstrate your qualifications — and don't hide your personality.
Mike Zellmer - December 9, 2020Product Review | Lawlytics' platform offers an off-the-shelf, turnkey option for law firm websites and online marketing, along with the ROI, control and costs savings law firms need.
Jared Correia - December 4, 2020Mark Homer | A plan for claiming the most important online directory listings for your firm — and a cheat sheet to make it more efficient to update them.
Mark Homer - November 4, 2020Karin Conroy | Once life returns to some sort of normal, expect a spike in demand for legal services. How to prepare? Your website strategy is a good place to start.
Karin Conroy - October 23, 2020Nancy Slome | Much has been said about what it takes to write a good law firm bio. But what about your site's practice and industry pages? Begin anew with these seven tips for engaging descriptions.
Nancy Slome - September 30, 2020Karin Conroy | If you stop at SEO, you’re cheating yourself out of the opportunity to convert more visitors into loyal, longtime clients.
Karin Conroy - August 19, 2020Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...
Mark C. Palmer - July 20, 2020Sign up for our free newsletter.