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Build Your Brand

Lawyers, You Write for a Living; Now, Write to Build Your Brand

Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.

Tatia Gordon-Troy - February 23, 2021
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Lawyers Can Learn This From Screenwriters

Get to the Point! | You should be able to articulate a persuasive logline for whatever matter you are working on.

Theda C. Snyder - September 15, 2020
lawyer billing

Side Hustle for Lawyers: I Created an Online Course for People Who Will Never Hire an Attorney

Ruth Carter says having other streams of income helps provide financial stability in the unstable, often stressful world of solo practice. Her new side hustle targets people who won't pay a lawyer, but will buy an online course with legal information.

Ruth Carter - June 16, 2020
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Parallel Persuasion

Get to the Point! Parallelism, says Teddy Snyder, makes your writing more readable and memorable.

Theda C. Snyder - May 5, 2020
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Conquer Writer’s Block: The 21-Minute Method

Don’t have hours of uninterrupted writing time to dedicate to your brief or memo? Don’t worry. If you can find 20 to 30 minutes, then you can write the first draft. Here are Gary Kinder's three steps and three rules to get you writing.

Gary Kinder - February 3, 2020
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Classically Clueless

As with cliches, Greek and Roman myths can refer to commonly understood paradigms. Or at least they do when speakers and writers know what they are saying.

Theda C. Snyder - November 12, 2019
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OK, So You’ve Got a Thesaurus

You want to come across as erudite, not clueless.

Theda C. Snyder - October 2, 2019

Five Tips for Creatively Repurposing Your Writing

Infographic | You spent a lot of time perfecting that article. What will you do with it now (besides sending it to your mom)? Here are Ari Kaplan's tips on getting more mileage out of your hard work.

Ari Kaplan - September 13, 2019
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Six Tips for Turning Good Writing Into Great Writing

Kim Lozano says writing well means learning to rewrite well. First, step away.

Kim Lozano - September 9, 2019

Name Plaintiffs or Other Parties Precisely

The words you use to identify a plaintiff may color the reader's view. Don't miss an opportunity to legitimately tip the scales in one direction.

Josh Taylor - August 27, 2019
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