Understanding the four stages of the buyer journey can point to ways to improve your marketing, practice management and payment systems.

Annette Choti | Building a thought leadership strategy for your law firm can seem complex. Break the process into steps.

From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.

Teddy Snyder | Ralph Waldo Emerson has the answer.

Product Spotlight | Consider a few simple tweaks and add live chat to encourage more website visitors to schedule a consultation.

Product Spotlight | The client intake process can be a struggle for your law firm with losing qualified leads from the intake pipeline. Law Ruler’s law firm CRM can help.

Follow these steps to build a newsletter that sends the right message.

Self-publishing isn’t “self” publishing. It’s a misnomer, really. The word “self” in self-publishing gives the impression that an author can publish a book on his or her own with no input or help from others. Sure, it’s true that with the ...

Nancy Slome | I asked some of my favorite legal marketing experts and friends for their advice.

Annette Choti | To produce quality videos for your law firm, you need to understand what types of videos to make, how to film the content, where to distribute it and how to evaluate success.