Law Firm Marketing

Website trends have shifted dramatically over the past year, driven by the rapid rise of AI and evolving user expectations.

Marin McCall | Four questions to ask before launching a social media account for your legal practice.

There's nothing like meeting in person to help build client relationships. From setup to follow-up, tips for making the most of a client visit.

Jay Harrington | Being more proactive in your business development creates a win-win for yourself and your contacts.

A smart law firm growth strategy will help you move from survival mode to building mode. Key Takeaways As a solo law firm, you are small but mighty — able to run a lean business operation, offer customized and competitive pricing, and outperform ...

Law firms face increasing pressure to justify their fees as more price-sensitive clients turn to ALSPs or expand their in-house legal teams. Instead of engaging in a price war, the author of “LinkedIn for the Savvy Executive: Promote Your Brand ...

Nobody sets out to write a boring bio. Here are the steps you can take right now to infuse authenticity and some fresh ideas into your attorney bio. Key Takeaways It’s just so easy to follow the usual attorney bio format and rarely update or ...

Catch up on readers’ favorite tech tips, marketing ideas and law firm management articles of the year.

Deb Feder | A solid book of business is built on honest, curious conversations that move your relationship with your client toward a 'thinking partnership.'

We do our best to go paperless, yet there's one small piece of paper that seems to endure: the business card.