Law Firm Marketing

copyright usage

Easy There, Cowboy: Read This Before You Post That Image

Nancy Slome | If you’re planning to use stock photos, illustrations, even video clips in your marketing, you need to know the ropes.

Nancy Slome - January 19, 2022
rural lawyer

Equipping the Rural Lawyer for Success

Maddie Martin | Compared with their counterparts in urban regions, rural attorneys often have less access to skill sets and tools to support their practice.

Maddy Martin - January 18, 2022
digital marketing trends

Top Digital Marketing Trends for Law Firms in 2022

Annette Choti | Whether you manage your firm’s digital marketing strategy or outsource your marketing, here are the trends you should know.

Annette Choti - January 17, 2022
client development

Two Easy Ways to Make Business and Client Development a Habit This Year

Julie Savarino | First, put your calendar's automatic reminders to work.

Julie Savarino - January 10, 2022
law firm marketing trends

Law Firm Marketing Regulation: What’s Hot and What’s Not — a Tribute

"It's not an imitation, it's a tribute." | Bob Denney passed away in October. In his honor, Will Hornsby borrows his format as he looks back over the recent past and a bit into the coming year.

William Hornsby - December 28, 2021
best of 2021 law firm management

Attorney at Work’s Top 20 Articles of the Year

Congratulations, we made it! Here are the top articles from Attorney at Work's contributors this year.

Joan Feldman - December 23, 2021
referral fees

Is It OK to Pay Referral Fees?

In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline—from both non-lawyers and lawyers alike. If those efforts are successful, you'll probably need some guidance on referral fees. Here it is.

Roy S. Ginsburg - December 16, 2021
marketing and business development impact

Marketing and Business Development: Show and Tell

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Sally J. Schmidt - December 14, 2021
outsourcing your legal blog

Outsourcing Your Legal Blog Requires Collaboration

Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.

Ruth Carter - December 13, 2021
growth strategy

Developing a Growth Strategy for Your Solo Law Practice: Focus on These 8 Things

Amy Adams | A smart growth strategy taps into your strengths as a small firm and leverages your people, processes and data for competitive advantage.

Amy Adams - December 9, 2021
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