Law Firm Marketing

A lawyer’s marketing efforts should focus on generating a strong referral pipeline—Can Lawyers Pay Referral Fees to Non-Lawyers?

Jay Harrington | For business development outreach, think of yourself as a curator and commentator of valuable information for your clients and prospects.

Law firm marketing strategies involve a mindset shift towards digital marketing to reach clients in an increasingly online-focused world. In the classic ‘80s comedy “Brewster’s Millions,” Richard Pryor plays a minor league baseball player who ...

A 12-step law firm holiday card planner and a timeline. Open up your calendar and note these deadlines!

“You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising to prevent false or ...

Over the past few years, fraudulent ranking organizations have proliferated, eager to empty unsuspecting lawyers’ wallets. How do you distinguish between authentic lawyer awards and outright scams? Here’s advice from Amy Hunt on understanding ...

Lawyers on LinkedIn don’t have to be influencers or frequent posters for the platform to be a potent a business development tool for a law firm. In kickoff meetings with new clients, most of them make a similar confession: “Just so you know,” ...

Nobody sets out to write a boring attorney bio. It’s just so easy to follow the usual attorney bio format and rarely update or change it (unless there’s a big pitch underway or the law firm’s website is being redesigned). Attorney biographies ...

Jay Harrington | One great way to add value for business clients is having a Q4 “off the clock” meeting to discuss the coming year.

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.