Law Firm Marketing

specificity funnel
The Specificity Funnel: From Ambition to Action

Jay Harrington | When it comes to building your practice, specificity is your roadmap, and action is your vehicle. The Specificity Funnel gives you both.

Jay Harrington - July 9, 2024
consider the client's perspective to keep client relationships from veering off track
From the Client’s Perspective: How to Keep Client Relationships From Veering Off Track

Sally Schmidt | If you haven't learned your client's preferences, you are basically saying you don't care what's important to them.

Sally J. Schmidt - June 27, 2024
how to shake hands
How to Shake Hands in Two Easy Steps

Bull Garlington | All the worst handshakes and how to handle them.

Bull Garlington - June 25, 2024
automated SMS marketing for law firms
5 Ways Automated SMS Marketing Can Help Law Firms Boost Client Acquisition and Retention

Automated SMS marketing, also known as text marketing, is a powerful tool in the quest to find and keep new clients.

Phil Portman - June 12, 2024
lawyer client conversations
Client Conversations: You’re Not Bugging Your Clients If You’re Providing Value

Jay Harrington | Initiating client conversations positions you as a trusted advisor who is the “first phone call” when new legal needs arise.

Jay Harrington - June 4, 2024
how to make friends
This Is How to Make Friends in Three Easy Steps

There's no magic spell for how to make friends, but there is a proven formula that's one part authenticity and two parts patience.

Bull Garlington - May 29, 2024
digital PR for attorneys
How Digital PR Helps Attorneys Gain a Competitive Advantage

Digital PR is about enhancing your visibility and thought leadership through online placements, content and partnerships.

Chris Rossi - May 22, 2024
commenting on current events
Should Your Law Firm Comment on Current Events? Start With a Framework

Katherine Barnard | Commenting on current events—from SCOTUS to legislation to elections—is part of the job for lawyers.

Katherine Hollar Barnard - May 14, 2024
legal marketing strategy
Legal Marketing Strategy Made Simple: What, Who, Where, How and When

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Jay Harrington - May 6, 2024
building self-confidence
How to Build Self-Confidence in Two Easy Steps

How to build self-confidence by employing self-knowledge and maybe just a little wing-nut philosophy by someone who knows.

Bull Garlington - April 26, 2024
envelope

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