Law Firm Marketing

There's no magic spell for how to make friends, but there is a proven formula that's one part authenticity and two parts patience.

In law school, you were trained to win. Yet after years of practice, many law firm owners don’t feel like winners. If you own a small law firm, you could turn that around with this formula for making $1 million or more in profits every year. ...

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Kerry Barrett | The digital-first vetting process has become standard practice for clients choosing legal representation.

Jay Harrington | A successful integration strategy looks like a business development campaign. Law firms that get it right do these four things well.

Book Review | Steve Fretzin’s latest book, "Be THAT Lawyer," offers a treasure trove of advice for would-be and rising rainmakers.

Ask the Experts: Advice on staying calm in a crisis (prep!) — and when to bring in a specialist.

Karin Conroy | While AI images offer speed and creativity, traditional photography, helps build trust and connection.

Recruiter Jenny Leon says lack of a book of business is the biggest reason lawyers are unable to leave their firms.

David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.