Law Firm Marketing

legal blog

Legal Blogs: Quick Tips to Ramp It Up! 

Annette Choti | Seven helpful hints to help you produce a top-notch legal blog — and nine quick tips to ramp it up!

Annette Choti - March 1, 2021
Job Hunting

Job Hunting? Say Thank You to Stand Out

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...

Roy S. Ginsburg - February 28, 2021
Build Your Brand

Lawyers, You Write for a Living; Now, Write to Build Your Brand

Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.

Tatia Gordon-Troy - February 23, 2021
Business Relationships

Following Up Naturally: Tips for Nurturing Business Relationships

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally J. Schmidt - February 18, 2021
spammy content

Don’t Let Spammy Content Ruin Your Law Firm’s Website

Nancy Slome | Gone are the days of keyword stuffing and other tactics for manipulating search algorithms. Shortcuts don’t exist anymore.

Nancy Slome - February 17, 2021
key website pages

Protecting Your Referrals: Focus on Your Law Firm’s Key Website Pages

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Mark Homer - February 16, 2021
crm system

Why Every Lawyer Needs a CRM System

New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.

Andrew Lacy - February 11, 2021
ghostwritten

Blogging, Posting and Ethics — Oh, My! Part 2

Will Hornsby | Is it unethical for someone else to write your blog posts? When does your blog risk creating an attorney-client relationship?

William Hornsby - February 10, 2021
asynchronous communication

Introversion as Business Development Advantage

Jay Harrington | For introverts, traditional business development is exhausting. But in today’s new world of asynchronous communication, introverts play to their strengths.

Jay Harrington - February 8, 2021
Digital Marketing Plan

5 Free and Quick Tips to Get Started on Your Digital Marketing Plan

Annette Choti's new column "SEO Secrets" offers a few things you can do to jumpstart your digital marketing without spending a dime.

Annette Choti - February 2, 2021
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