Law Firm Marketing

legal marketing strategy
Legal Marketing Strategy Made Simple: What, Who, Where, How and When

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Jay Harrington - May 6, 2024
building self-confidence
How to Build Self-Confidence in Two Easy Steps

How to build self-confidence by employing self-knowledge and maybe just a little wing-nut philosophy by someone who knows.

Bull Garlington - April 26, 2024
law practice value proposition
What’s Your Law Practice’s Value Proposition?

Sally Schmidt | The next time someone asks you what you do, think about the answer from their perspective.

Sally J. Schmidt - April 23, 2024
attorney newsletters
Attorney Newsletters: Six Lawyers Tell How They Built the Best Newsletters in Their Niche

The Planetary Lawyer Project’s Matthew Karmel talks with Alex Su, Amee Vanderpool, Chris Harvey, Jonah Perlin and Albert Tawil.

Matthew Karmel - April 12, 2024
Trust Equation
The Trust Equation: The Most Important Formula for Developing New Business

Jay Harrington | Clients are buying based on a promise you’ll deliver in a high-stakes matter, which is why trust is so vital.

Jay Harrington - April 1, 2024
publicity still for lawyers
Upgrade Your Image: Your New Publicity Still

Teddy Snyder | You need an up-to-date publicity still, also known as a headshot. People want to match a face with a name.

Theda C. Snyder - March 28, 2024
legal marketing activities
You’re Not Busy? Marketing Activities to Get You Through a Work Drought

Sally Schmidt | Extra time on your hands? Spend it on marketing and business development activities that will position you for future success.

Sally J. Schmidt - March 26, 2024
2024 Google Core Algorithm Update- FAQs for Lawyers
March 2024 Google Core Algorithm Update: FAQs for Lawyers

David Arato | The March 2024 Google Algorithm Update is particularly important for website owners in “Your Money or Your Life” industries like law.

David Arato - March 22, 2024
top AI tools for lawyer marketers
Top AI Tools for Lawyer Marketers

If you’re a lawyer or marketing professional charged with marketing your law firm check out these top AI tools for lawyers.

Joan Feldman - March 15, 2024
embrace constraints
Embrace Constraints to Build Your Legal Practice

Jay Harrington | Constraints can inhibit your success or be a catalyst for high performance.

Jay Harrington - March 7, 2024
envelope

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