Law Firm Marketing

Thinking about hanging your shingle? Ruth Carter shares four must-read books for launching a modern law firm, plus 20+ recommendations from lawyers around the web.

Sasha Berson | You might have heard horror stories, or lost money with previous PPC campaigns. These 10 strategies will help you understand how to succeed.

You can do plenty of things to stay in the good graces of your referral sources, even if you can't always refer back work. Here are a few good ideas from law firm business development expert Sally Schmidt.

Tea Hoffmann: Here's how developing a what's next mindset and following up can lead to more business for your law practice.

Ask the Experts: Expert advice on staying calm during an operational emergency, running effective tabletop simulations, and knowing exactly when to bring in a legal public relations specialist.

Discover the 5 essential tactics for local search for lawyers to dominate map rankings, clean up your local citations, and attract high-intent legal clients.

Recruiter Jenny Leon says lack of a book of business is the biggest reason lawyers are unable to leave their firms.

For law firms, the shift to AI search changes everything about how clients find you. Here's a primer from Annette Choti on optimizing for AI Search and Google.

These tools can help boost your digital PR efforts while getting more backlinks for your law firm’s website.

In a crowded legal market, writing checks for big ad campaigns isn't enough. Discover 10 foundational maxims for law firm marketing strategies that prioritize client outcomes, build uncopyable trust, and beat the status quo.