Law Firm Marketing

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

Think of marketing data as your case file, says Chip LaFleur. 'You’re not trying to learn everything; you’re trying to learn what matters.' That starts with understanding the most common metrics.

Stop losing prospective clients at the finish line. Here are four tips for perfecting your intake process and making the most of every inbound call.

Legal expertise gets you in the room, but exceptional client service keeps you there. Learn why prioritizing the client experience is the single most controllable asset for managing client-lawyer relationships and growing a law practice.

Your law firm's video look great. So why isn't it converting new clients? Tips from veteran producer Chris Gray. "A great video inside a broken system is invisible."

Don't let a broken intake form cost you cases. Mike Barton points to 5 quick things you can do to check your website's accessibility, no programmer required.

Sally Schmidt | When you do something repetitively, it’s easy to go on autopilot. Establishing client service protocols helps ensure you’re paying proper attention to every client.

Annette Choti explains how a smart Reddit marketing strategy boosts your law firm's reputation both in-platform and off — helping to capitalize on the 'helpful information' AI search engines are prioritizing. Here's what you need to know.

How do you say thank you after a job interview or follow up after a promising client meeting? How do you express appreciation for a mentor’s advice, or thank someone for a solid referral? Gratitude is the coin of the realm when it comes to ...

Jessica Aries shares two plain-language AI prompts that can audit how visible you are in AI searches and show why more prospects don't convert when they land on your website.