Sally J. Schmidt
Sally J. Schmidt

Sally Schmidt is President of Schmidt Marketing, Inc., which offers marketing services to law firms. She was a founder and the first President of the Legal Marketing Association. She is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame. She is the author of “Marketing the Law Firm: Business Development Techniques” and “Business Development for Lawyers: Strategies for Getting and Keeping Clients.” Follow her @SallySchmidt.

More Posts By This Author
  • Business Development Starters for Law Firm Associates
  • Warming Up a Cold Contact
  • Embrace Permission Marketing
  • Following Up Naturally: Tips for Nurturing Business Relationships
  • Be the Firm’s Go-To Lawyer
  • Sharing Origination Credit: Be a Cross-Selling Team Player
  • To Build a Stronger Personal Connection With Clients, Highlight Common Interests
  • Six Business Development Strategies for Lawyers
  • Five Lawyer Marketing Fundamentals
  • Targeting an Industry Niche
  • Earning a Client’s Trust: What It Takes
  • Committing Time to Marketing Your Law Practice
  • What’s Your ‘One Big Thing’ for 2020?
  • Get Specific With Your Ask
  • A How To: Crafting Your Elevator Speech (with examples)
  • Setting Practice Priorities: A Three-Part Process
  • Create Informational Tools for Your Clients
  • Stepping Up to Marketing Success
  • Cultivating Internal Referral Sources
  • Rewarding Your Referral Sources
  • Biggest Obstacle to New Business for Law Firms?
  • How to Make the Most of Client Visits
  • Building Stronger Client Relationships Despite the Obstacles
  • Planning a Strong Fourth Quarter for Your Law Practice
  • Marketing Discreetly
  • Packaging Yourself
  • Service Delivery Takes Center Stage
  • Making Firm Meetings and Retreats Personally Productive
  • Follow Up to Increase Your Chances of Getting Business
  • Business Development Skills That Don’t Take Talent
  • Riding a Wave of Business
  • Make the Most of Lawyer Business Development Meetings
  • Be the Hub, Not the Wheel
  • How to Work the Room at Networking Events
  • Writing Your Annual Law Firm Marketing Plan
  • Checklist for Staffing Your Law Firm’s Trade Show Booth
  • Seven Ways You May Be Sabotaging Your Business Development Efforts
  • Keep Your Law Practice Ahead of the Curve
  • Understanding the Client’s Decision
  • Dealing With an Upset Client
  • Writing Your Way to New Business
  • Marketing with a Purpose: Set Objectives
  • The Client Relationship Meeting
  • What You Don’t Know CAN Hurt You
  • Making Clients’ Lives Easier
  • Your Secret Marketing Weapon
  • How Effective Communicators Help Clients Understand
  • Walking in Your Client’s Shoes
  • Lawyer, Know Thy Client
  • Building Relationships With Contacts
  • Leap Your Business Development Hurdles
  • The Power of Facts in Marketing
  • Teaming Up for a Prospect Pitch Meeting
  • Cross-Selling Made Simple
  • Increasing Contact With Clients
  • Upping Your Marketing Game
  • Running a Client Team
  • Expertise Marketing: The Value of Credentials
  • Control Your Own Destiny through Business Development
  • Marketing: Capitalizing on New Developments
  • Marketing: The Basics of Researching Your Target
  • Tips for Creating Some Marketing Discipline
  • Expand Your Universe of Contacts
  • What Is Your Brand?
  • Marketing Where You Are: Build on a Passion
  • Lawyer Rates: Addressing Pricing Questions
  • Take Stock of Your Marketing and Business Development Activities
  • Make Your Marketing More Persuasive
  • Best Way to Organize Your Contacts
  • Looking for Business with the Right Outside Organization
  • Invest in Yourself
  • Marketing to the Bar
  • Online Profiles: Presenting the Best Version of Yourself
  • Get Feedback from Your Clients
  • Meeting With a Purpose
  • Starting the Year Right: Business Development Goals for Every Lawyer
  • Build Communities, Build Business
  • Lawyer Marketing as Easy as 1-2-3
  • Look Outside the Legal Biz
  • Lawyer Billing is Marketing
  • Good Lawyers Talk Money With Their Clients
  • Lawyer Marketing Begins at Home
  • Thought Leadership for Lawyers: Hit the Mark
  • To Win Over Clients, Show Some Passion
  • Niche Law Practice: How to Stand Out from the Crowd
  • Personalize Your Message
  • Choose One Thing
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