envelope

Get more Attorney at Work!

Sign up for our free newsletter.

x

All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.
Sally J. Schmidt
Sally J. Schmidt

Sally Schmidt is President of Schmidt Marketing, Inc. which offers marketing services to law firms. She was a founder and the first President of the Legal Marketing Association. She is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame. She is the author of Marketing the Law Firm: Business Development Techniques and Business Development for Lawyers: Strategies for Getting and Keeping Clients.

More Posts By This Author
ARTICLES
  • Planning a Strong Fourth Quarter for Your Law Practice
  • Marketing Discreetly
  • Packaging Yourself
  • Service Delivery Takes Center Stage
  • Making Firm Meetings and Retreats Personally Productive
  • Follow Up to Increase Your Chances of Getting Business
  • Business Development Skills That Don’t Take Talent
  • Riding a Wave of Business
  • Make the Most of Business Development Meetings
  • Be the Hub, Not the Wheel
  • How to Work the Room at Networking Events
  • Writing Your Annual Business Development Plan
  • Checklist for Staffing Your Law Firm’s Trade Show Booth
  • Seven Ways You May Be Sabotaging Your Business Development Efforts
  • Keep Your Law Practice Ahead of the Curve
  • Understanding the Client’s Decision
  • Dealing With an Upset Client
  • Writing Your Way to New Business
  • Marketing with a Purpose: Set Objectives
  • The Client Relationship Meeting
  • What You Don’t Know CAN Hurt You
  • Making Clients’ Lives Easier
  • Your Secret Marketing Weapon
  • How Effective Communicators Help Clients Understand
  • Walking in Your Client’s Shoes
  • Lawyer, Know Thy Client
  • Building Relationships With Contacts
  • Leap Your Business Development Hurdles
  • The Power of Facts in Marketing
  • Teaming Up for a Prospect Pitch Meeting
  • Cross-Selling Made Simple
  • Increasing Contact With Clients
  • Upping Your Marketing Game
  • Running a Client Team
  • Expertise Marketing: The Value of Credentials
  • Control Your Own Destiny through Business Development
  • Marketing: Capitalizing on New Developments
  • Marketing: The Basics of Researching Your Target
  • Tips for Creating Some Marketing Discipline
  • Expand Your Universe of Contacts
  • What Is Your Brand?
  • Marketing Where You Are: Build on a Passion
  • Addressing Pricing Questions
  • Take Stock of Your Marketing and Business Development Activities
  • Make Your Marketing More Persuasive
  • Best Way to Organize Your Contacts
  • Looking for Business with the Right Outside Organization
  • More Business Development Tips for Associates
  • Business Development Starters for Associates
  • Invest in Yourself
  • Marketing to the Bar
  • Online Profiles: Presenting the Best Version of Yourself
  • Get Feedback from Your Clients
  • Meeting With a Purpose
  • Starting the Year Right: Business Development Goals for Every Lawyer
  • Build Communities, Build Business
  • Lawyer Marketing as Easy as 1-2-3
  • Look Outside the Legal Biz
  • Lawyer Billing is Marketing
  • Good Lawyers Talk Money with Their Clients
  • Lawyer Marketing Begins at Home
  • Thought Leadership for Lawyers: Hit the Mark
  • To Win Over Clients, Show Some Passion
  • Niche Law Practice: How to Stand Out from the Crowd
  • Personalize Your Message
  • Choose One Thing