Daily Dispatch


Nothing But the Ruth!

Blogging for Search Results Domination in Your Niche

Nothing But the Ruth

If you’re wondering whether blogging helps with your search engine results, it does. Here’s what happened when I started blogging about a new law.

My goal was to break this law down into the elements that businesses need to know about and that relate to their operations.Read The Rest

Your Money

Retirement: How Much Should You Actually Be Saving?

retirement savings piggy bank with gold coins

How much should you actually save for retirement? Everyone from your brother-in-law to your favorite (or least favorite) financial pundit has a view. But, are those opinions even remotely accurate? As opposed to pontificating about retirement rules of thumb, let’s use financial planning software and look at an example.…Read The Rest


Ask the Experts at 2Civility.org

Does Email Tracking Violate the Rules of Professional Conduct?

email tracking target

Ask the Experts at 2Civility.org: “I have heard of email tracking software, often used by marketing companies to monitor email traffic. While this would be helpful in my practice at times, are there ethics considerations to tracking email? I mean, I send some important documents through the U.S. mail with a return-receipt requested, so is this similar with email?”Read The Rest


MAXIMIZING YOUR WEBSITE

Eight Questions a Legal Marketer Needs to Ask about SEO Strategy

SEO questions legal marketers ask

Search engine optimization, or SEO, can be a swirl of should-do, could-do, would-do-if-there-was-time … suddenly it’s an alphabet soup and not much has changed for your website. But an SEO workshop earlier this year at LMA Tech West struck me as particularly helpful and actionable. As the panel discussed trends in search, questions flew left and right. Amid the high energy, I realized that legal marketers are hungry for some quick, relatively easy-to-accomplish SEO tips to start optimizing their website and content.Read The Rest


HotDocs Product Spotlight

How Document Assembly Solves Three of Your Biggest Challenges

The key to a profitable law practice is to work smarter, not harder. One important tool that allows you to do this is document assembly. For 30 years, HotDocs technology has been used by law firms worldwide to improve their document production processes. Listed below are several best practices gained from thousands of small law firms that use HotDocs each day.Read The Rest


THOMSON REUTERS PRODUCT SPOTLIGHT

Challenge or Be Challenged: How to Relieve the Pressure of Running a Small Law Firm

Are you feeling like you can never get out from under the pressure of running a small law firm? Now you have statistics to validate that. When Thomson Reuters published their 2017 State of U.S. Small Law Firms Study, it revealed these five challenges — and little has changed.Read The Rest


MICROSOFT WORD QUICK TIPS

Resetting Default Heading and Body Fonts in Word

default fonts

If you’re sick of Calibri and Cambria, change your default heading and body styles so you can start every new Word document with the fonts you prefer.

Put Font Frustration Behind You … One of the most persistent frustrations legal users have with Microsoft Word is the default font settings. Fortunately, you can permanently change just two Styles (+Body and +Headings) to give your documents a more businesslike typeface.Read The Rest