The Fit Friday Five
Now that we are in the third quarter of 2016, we can look back and assess some of the year’s health and fitness trends. Which ones have real staying power? There are always many predictions for what will be the go-to diets, workouts and lifestyle changes. Here are five trends predicted to change our lives for the better, and a verdict of whether to keep them — or let them go. … Read The Rest
Most small and solo law firms are working with financial statements that don’t give them the information they need to make informed business decisions. To illustrate what I mean, I’ve created a sample P&L for a law firm that looks like what I typically see.
Take a look at the profit and loss statement below, created for a hypothetical small litigation partnership. … Read The Rest
Nothing But The Ruth!
“My life sucks.” That’s what I said during the weekly video call with my mastermind group a few weeks ago. My life is actually awesome, but it’s challenging with the amount of work I’ve heaped on my plate. Between clients, speaking engagements and new product ideas, I was overwhelmed. I could not wrap my head around everything I wanted to do and everything I was already committed to doing.
I needed to get organized — in the global sense. I needed more than a to-do list or a calendar. Glancing over at the empty wall in my office I thought, “I can use that.” … Read The Rest
Next month, Merrilyn Astin Tarlton’s new book hits the streets, and we couldn’t be more excited. “Getting Clients: For Lawyers Starting Out or Starting Over” is the best response yet to that age-old plea, “Tell me how to get some clients!” And, starting today, Merrilyn will be writing a new monthly column of the same name — because based on what we’ve been hearing, you just can’t get enough help getting clients.
Just say no to ‘random acts of lunch.’ The popular term “random acts of lunch” pushes a particular hot button for most lawyers. Who hasn’t reflected on their business development calendar and realized that, for the most part, they’ve been haphazardly buying lunch for people in the hope that new business will just “pop up” during conversation? And, having realized that, what lawyer hasn’t wondered why that isn’t working — and how to fix it? … Read The Rest
Earlier this month in San Francisco while speaking at the Legal Marketing Technology Conference West, I made a startling observation. Marketing automation in the vast majority of law firms is either nonexistent or 10 years behind the times.
What a CPA Firm’s Revenue-Generating Website Can Teach Us. I did a panel together with Eric Majchrzak, CMO and shareholder of Arizona accounting firm BeachFleischman. Although Eric’s firm is small in comparison to most large law firms (with approximately 100 accountants and CPAs), they are light years ahead of most law firms in terms of online marketing. The website that Eric and his team have created is a revenue-generating machine, projected to bring in half a million dollars in new business this year, and over $1 million next year. Does your website do that? It can. But it won’t, unless you make these six fundamental changes to your online marketing strategy. … Read The Rest
The Friday Five
The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. This year’s conference (held Oct. 5-6) did not disappoint. Without ado, here are five marketing technology and social media trends to watch. … Read The Rest