Ruby

Networking for Lawyers

LinkedIn Page

How to Rank Your LinkedIn Page on Google

Annette Choti | Perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing tool.

Annette Choti - August 3, 2021
podcasting tips

Podcasting Tips for Lawyers

Annette Choti | Podcasts keep growing in popularity. If you'd like to start one for your law firm, here are tips to help you begin and keep going. 

Annette Choti - July 7, 2021
when you meet someone

Five Ways to Network at a Barbecue and Not Get Burned

As invitations roll in for social events this post-pandemic summer, here's a refresher from "coach" Mike O'Horo on how to handle yourself when you meet someone for the first time — or after a long time.

Mike O'Horo - July 2, 2021
law firm facebook pages

7 Ways to Optimize Your Law Firm’s Facebook Page

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Annette Choti - June 1, 2021
associate business development

Business Development Starters for Law Firm Associates

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Sally J. Schmidt - May 27, 2021
cold contact

Warming Up a Cold Contact

Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.

Sally J. Schmidt - April 26, 2021
instagram benefits

Beyond the Selfie: Instagram Benefits and Quick Tips for Lawyers

Annette Choti | If your firm has ignored this social media platform and its billion-plus users, it may be time to reconsider.

Annette Choti - March 31, 2021
Permission Marketing

Embrace Permission Marketing

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Sally J. Schmidt - March 24, 2021
Job Hunting

Job Hunting? Say Thank You to Stand Out

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...

Roy S. Ginsburg - February 28, 2021
Business Relationships

Following Up Naturally: Tips for Nurturing Business Relationships

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally J. Schmidt - February 18, 2021
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