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Crisis Evaluation and Messaging Checklist
Is Your Crisis Communication Plan Ready to Handle a Pandemic? For help with your crisis communication plan, download your copy of Gina Rubel’s “Crisis Evaluation and Messaging Checklist” and “Key Message Matrix,” excerpted from her book, “Everyday Public Relations for Lawyers,” 2nd Edition. The checklist is free to anyone who subscribes to Attorney at Work.
Really Good Marketing Ideas: How to (Really) Get Business This Year
Our most popular download, this is written by our most knowledgeable contributors, in three sections: “Getting the Work,” “Your Social Media Game Plan” and “Balancing Legal Marketing Ethics.”
What’s Working for Your Practice? Everything – or Just You?
Why do lawyers really struggle for work-life balance? In our latest e-guide, “6 Steps to Building a Successful Practice,” Dustin Cole helps you build a foundation for a successful practice and a happier life.
4th Annual Social Media Marketing Survey Report
How are lawyers using social media to market their practices? What’s paying off? Conducted in the fall of 2018, Attorney at Work’s 4th Annual Social Media Marketing Survey netted responses from 406 legal professionals.
How Much Does It Cost to Start a Law Firm?
What will it cost you to start a new law firm? Jared Correia, CEO of Red Cave Consulting, breaks down the four categories and 11 “tiers” of expenses for your first year in practice.
Tips for Better Client Relations
Looking for ways to increase client satisfaction — and reduce some of your own daily stress in the process? With the help of Ruby Receptionists, we’ve gathered practical tips on improving communications, tightening up your systems and applying technology tools to create a more efficient, less-stressed law practice.
Law Firm Associate's Guide to Business Development
Big firm or small, there’s a single question the partners ask about young associates: “Is she a keeper?” And we all know what ultimately swings the pendulum on that question: “Can she bring in clients?” “Build It” is packed with expert advice on business development for young lawyers. Show them you’re a keeper.
A Lawyer's Guide to Social Media Marketing
We asked top law firm marketers for advice on where lawyers should focus their social media efforts — and for their best tips on how to up your game. If you’re just getting started, the 75-page guide will help you cover the bases. Does your social media presence need an upgrade? These experts will help you rethink social media’s role in your firm’s marketing strategy
Timely Guides on Sponsorship for Women Lawyers
From Ida O. Abbott, author of the bestselling book, “Sponsoring Women: What Men Need to Know,” here are two free guides with tips to help you find a sponsor to champion your career — and advice on what WOMEN need to know about working with a sponsor.
Personal Branding for Lawyers: Self-Assessment Workbook
Jay Harrington’s workbook will help you understand how to assess your unique strengths and weaknesses as a lawyer. The questions are derived from his book “One of a Kind: A Proven Path to a Profitable Legal Practice” and are intended to help spark new ideas about how you build your brand and your practice.
2017 Social Media Marketing Survey Results
Here’s how more than 300 lawyers told us they are using social media platforms in their law firm marketing efforts. Download Attorney at Work’s 2017 Lawyers and Social Media Marketing Survey Report.
49 Tips for the New Lawyer
The improved and expanded version of the original “25 Tips for the New Lawyer” has nearly double the tips and live links to even more really good ideas you can use. Whether you’re a junior or senior lawyer, backed up by an army of support staff and partners or valiantly braving it solo, there is plenty of sound advice for you here.
40 Ways to Make Networking Work
Unfortunately, “networking” has become a mere buzzword — intimidating to the uninitiated and off-putting to many. Merrilyn Astin Tarlton says it’s really about “nurturing relationships,” and she has a handy collection of important tips and definitions to guide you. Download the Tip Sheet here.