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how to take a good headshot

Snap a Winning Headshot: Prepare to Show Your Professionalism

These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...

Clinton Brandhagen - May 15, 2021
linkedin content

How to Create LinkedIn Content That Resonates With Your Audience

Jay Harrington | Here are three writing tips that will help you create more engaging content on LinkedIn.

Jay Harrington - April 13, 2021
instagram benefits

Beyond the Selfie: Instagram Benefits and Quick Tips for Lawyers

Annette Choti | If your firm has ignored this social media platform and its billion-plus users, it may be time to reconsider.

Annette Choti - March 31, 2021
online assets

8 Common Online Marketing and Business Development Mistakes Most Law Firms Make

Julie Savarino | If your law firm has neglected online marketing since the pandemic, here are smart tips to turn it around.

Julie Savarino - March 22, 2021
Presenter's Paradox

Presenter’s Paradox: For the Most Effective Attorney Bio, Embrace Science

Katherine Hollar Barnard | Most of us assume the more experience we can show, the more impressive our bios become. But research shows that is the wrong approach.

Katherine Hollar Barnard - March 17, 2021
Digital Marketing Plan

5 Free and Quick Tips to Get Started on Your Digital Marketing Plan

Annette Choti's new column "SEO Secrets" offers a few things you can do to jumpstart your digital marketing without spending a dime.

Annette Choti - February 2, 2021
attorney website

Protecting Your Referrals With a Client-Focused Website Audit

Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.

Mark Homer - January 28, 2021
lawyer billing

Dominating Legal Content Marketing in 2021

Nothing But the Ruth! | What’s your marketing goal for this year? Mine is to get back in the habit of consistently creating quality content.

Ruth Carter - January 18, 2021
tune up your practice

Tune Up Your Practice: 4 Things Lawyers Can Do to Avoid Unemployment

With so much uncertainty, it can be hard to know what steps — big or small — will help make your practice strong. These four tactics are a good place to start.

Rosanna Berardi - January 13, 2021
LinkedIn Profile

It’s a Social Network: First or Third Person for Your LinkedIn Profile?

Nancy Slome | Why are lawyers afraid to write in the first person? Tips to punch up your LinkedIn Profile.

Nancy Slome - December 22, 2020
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