These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...

Jay Harrington | Here are three writing tips that will help you create more engaging content on LinkedIn.

Annette Choti | If your firm has ignored this social media platform and its billion-plus users, it may be time to reconsider.

Julie Savarino | If your law firm has neglected online marketing since the pandemic, here are smart tips to turn it around.

Katherine Hollar Barnard | Most of us assume the more experience we can show, the more impressive our bios become. But research shows that is the wrong approach.

Annette Choti's new column "SEO Secrets" offers a few things you can do to jumpstart your digital marketing without spending a dime.

Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.

Nothing But the Ruth! | What’s your marketing goal for this year? Mine is to get back in the habit of consistently creating quality content.

With so much uncertainty, it can be hard to know what steps — big or small — will help make your practice strong. These four tactics are a good place to start.

Nancy Slome | Why are lawyers afraid to write in the first person? Tips to punch up your LinkedIn Profile.