Lawyer Social Media

Annette Choti explains how a smart Reddit marketing strategy boosts your law firm's reputation both in-platform and off — helping to capitalize on the 'helpful information' AI search engines are prioritizing. Here's what you need to know.

"Content marketing" has evolved from a buzz-phrase into a survival requirement. In 2026, it’s no longer just about distributing articles—it’s about establishing "Generative Engine Authority" so clients find your expertise in an AI-driven world. ...

The more experience we can show, the more impressive our bios become. Right? Wrong. Katherine Hollar Barnard explains.

Early guidance on social media evidence risks can help your clients avoid costly mistakes that may affect their case. Here’s a refresher on how to counsel your clients, from attorney Laura Nicholson.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Katherine Hollar Barnard | Share of Model will help you understand how LLMs are finding and recommending your firm when users ask questions in your field or practice area.

Marin McCall | If you're spending time creating social media content for your law firm, it's worth understanding which numbers actually matter and what to do with them.

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Lindsay Hanoski | Bluesky-curious? The new social network is gaining traction, and now could be the optimal time for attorneys to join the platform.

Annette Choti | Learn how AI is changing online research, website optimization, on-page behavior, and client expectations.