Marketing

Attorneys Live Streaming on LinkedIn Live: Most Law Firms Are Missing Out

By Julie Savarino

Livestreams can help build an attorney’s reputation and credibility much faster than traditional webinars or other online events — especially on LinkedIn Live.

LinkedIn Live

Live Streaming Is a Vastly Underutilized Marketing Tool

Too many attorneys are still relying on Zoom or other online platforms to host and hold traditional (and old-school) talking-head style webinars or other online events. Most law firms are missing out on the power of live streaming — which can build attorneys’ credibility and reputation faster than traditional webinars or other online events, especially on LinkedIn, which has the largest business-to-business reach (1 billion users!) of any social media platform.

What Is LinkedIn Live?

LinkedIn Live is a feature that allows you to livestream (that is, broadcast live video) on your profile page, company page or as part of an event. You can invite people to register for the livestream or join when the video is live.

Stand Out With LinkedIn Live

Does your firm host live sessions where attorneys can showcase their expertise in a practice area, industry, case or legal issue — where presenters can interact with the audience and each other in real-time? Consider:

  • A defense litigator hosting a livestream discussion of the latest court decisions in their state or circuit or even recent SCOTUS decisions.
  • M&A, intellectual property and data privacy attorneys who livestream about the latest trends and developments in their practice area, niche or industry.

The Marketing Benefits of LinkedIn Live

Livestreams have greater reach and visibility than traditional, old-school posts and reposted videos. Here are a few more LinkedIn Live benefits to consider.

  • Be different and be better. Since few attorneys are using live streaming to discuss hot topics and recent cases or to conduct educational sessions designed to inform or demonstrate expertise to key audiences, LinkedIn Live presents an opportunity to gain a competitive advantage.
  • Save valuable nonbillable time. Livestreams should be only 30 minutes max, compared to longer webinars.
  • Save money on expensive online and IRL events, seminars and webinars — and increase ROI.
  • Increase reach, followers and connections. LinkedIn Live events can be viewed and shared by all of your law firm’s LinkedIn connections and your guest speakers’ LinkedIn connections. LinkedIn’s reach is much greater than any in-house email list.
  • Have spontaneous engagement. Your firm’s connections and followers can be invited to and immediately connect and engage with a LinkedIn Live event in real time (not just those who registered to attend a webinar on a webinar-hosting platform).
  • Build connections faster. The get-to-know, like and trust process is accelerated on livestreams.
  • Maximize the value of content you already produce for events, webinars, speeches and seminars.
  • Build a content goldmine. By live streaming, you are producing more content for repurposing.

Streaming live isn’t easy, but LinkedIn has good instructions for getting started. You might also consider hiring a LinkedIn Growth expert.

Remember, the more ways your law firm can deliver and provide value, the more you will stay top-of-mind.

Note: Watch Julie’s discussion of the latest legal marketing trends, including LinkedIn Live, in her livestream on LinkedIn.

Categories: Law Firm Content Marketing, Law Firm Marketing, Lawyer Social Media, Uncategorized
Originally published July 12, 2024
Last updated September 2, 2024
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Julie Savarino 2019 Headshot Julie Savarino

Julie Savarino holds an MBA, a JD, and is a licensed attorney. Over her 30-plus-year career, she has built a reputation as a leading business developer and client development and service strategist, trainer, and coach for lawyers, law firms and other professional services providers. She has been named a Top Thought Leader on LinkedIn for several years and has served in-house in client and business development positions for the law firms Dickinson Wright and Butzel Long and the accounting firm Grant Thornton. Connect with Julie on LinkedIn, contact her at Julie@BusDevInc.com and follow @JulieSavarino.

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