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MSOs can predict a law firm's anticipated revenue (and potential value) with a level of precision most firms can't match. Brooke Lively explains the shift toward data-driven firm valuation and why it deserves every law firm owner's attention.

Eric Magnuson | A written prohibition on the use of consumer AI tools is a sticky note on an unlocked door. It does not prevent entry. Contracts, technical controls, training and enforcement must reinforce the policy.

Frederick Shelton and Ayven Dodd: 'The Legal MSO industry is still in its early stages. That means firms are getting the best deals they will ever get — at least the firms that aren't distracted shiny objects while the MSO is taking control over ...

Brooke Lively | It finally happened. OpenAI got sued for the unauthorized practice of law. Is it a preview of the legal profession's AI-shaped future — and what should lawyers tell their clients now?

Streamline your time-entry process and you will stop losing money. Karen and David Skinner have five tips to help you fix it now.

If you feel like every legal tech company is using the term “agentic AI,” you’re not alone. The label has exploded across conference panels, product launches, and vendor demos—yet most still aren’t sure what agentic AI ...

James Barclay: Most laterals don’t fail for lack of technical skill. They fail because the firm fails to build trust or awareness around what the new partner, and colleagues won’t introduce them to clients.

New legal technology and AI delivers powerful benefits, but also raise risk. Cybersecurity pro Ram Vasudevan says the law firms best prepared for the future will be those committed to a security-aware and security-focused culture.

Annette Choti explains how a smart Reddit marketing strategy boosts your law firm's reputation both in-platform and off — helping to capitalize on the 'helpful information' AI search engines are prioritizing. Here's what you need to know.

Jennifer Scotton | Whether your law firm is AI-curious or ready to dive deep, legal marketers are in a prime position to guide the way toward smart, sustainable and ethical AI adoption.