Karin Conroy is the founder and Creative Director of Conroy Creative Counsel, an award-winning leader that has cracked the code of smart, sophisticated and strategic websites for law firms. Karin uses proven systems that result in more reach and revenue through strategic branding and positioning. Follow Karin on LinkedIn and @karinconroy.

Gene Commander is an executive business counselor for the legal industry, with a special focus on Smart Growth in Action: 2030 through proactive business growth strategies for law firms. He has more than 40 years of experience in the legal profession while practicing law with small, midsize, regional and national firms. Gene’s past roles include serving on the management committee of a midsize firm and as a managing shareholder in the Denver office of an AmLaw 100 firm. Through Gene Commander Inc., he now helps law firms stay ahead of the curve by proactively adapting to shifting economic, demographic and professional trends.

Marcia Pennington Shannon is Senior Coach and Consultant at See Clear Coaching. One of the leading experts in lawyer career and professional development, Marcia served as Assistant Dean at the Office of Career Strategy for  Georgetown Law for 10 years. Marcia has numerous publications, including “Recruiting Lawyers,” which she co-authored with Susan Manch, and “The Lawyer’s Career Management Handbook: Your Bridge to a Satisfying Career.” Follow Marcia on LinkedIn.

Wendy Merrill is a fierce advocate for improving the practice of law. She has worked with thousands of lawyers around the world, providing practical guidance and proven techniques designed to help lawyers and their firms thrive. Wendy is both the proud CEO of StrategyHorse, a consulting firm committed to boosting law firm profitability with proven strategies, and co-founder of The Savvy Advocate, a unique associate training program designed to prepare younger lawyers and their firms for success. She is also an author and prominent speaker on law firm growth strategy, winning the war for legal talent, bridging the generational gap in law firms, and more.

Marin McCall is the Digital & Social Media Manager at the Illinois Supreme Court Commission on Professionalism. Marin manages the Commission’s social media (LinkedIn, Facebook, X, Instagram and YouTube) and supports the Commission’s website and digital marketing to keep lawyers and judges informed of the latest in legal professionalism.

Theda “Teddy” Snyder mediates civil disputes, workers’ compensation and insurance coverage cases, including COVID-19 related coverage disputes, in person or by video. Teddy has practiced in a variety of settings and frequently speaks and writes about settlements and the business of law. She was a Fellow of the College of Law Practice Management and is the author of four ABA books, including “Women Rainmakers’ Best Marketing Tips, 4th Edition” as well as “Personal Injury Case Evaluation” available on Amazon.com. Based in Los Angeles, Teddy can be found at SnyderMediations.com and on Twitter @SnyderMediation.

Sally Schmidt, President of Schmidt Marketing, Inc., helps lawyers and law firms grow their practices. She was a founder and the first President of the Legal Marketing Association, is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame. Known for her practical advice, she is the author of two books, “Marketing the Law Firm: Business Development Techniques” and “Business Development for Lawyers: Strategies for Getting and Keeping Clients.” Follow her @SallySchmidt.

David Hunter is a certified financial planner and owner of First Light Wealth, LLC, a financial planning and wealth management firm located in Hershey, PA. David has over a decade of experience helping clients build financial plans and has been featured in publications such as ThinkAdvisor, MarketWatch, Financial Planning and InvestmentNews. Learn more at firstlightwealth.com/lawyers or connect with him on LinkedIn.

Expert contributor.

Michael P. McCready opened McCready Law in 1999 in Chicago to help injured victims get what they deserve because of the negligence of others. A member of the Million Dollar Advocacy Forum, he focuses on a range of personal injury cases such as car accidents, truck accidents, wrongful deaths and more. Michael is a frequent lecturer on topics such as law firm management, technology, automation and, most recently, on the role that artificial intelligence will play in the legal industry.

Danielle DavisRoe is a senior consultant with Affinity Consulting Group (@affinitylegal). Whether it’s teaching clients a new skill through training, speaking at CLE events, or management consulting, Danielle is 100% focused on making the lives of her clients better. She has a Bachelor of Science in Business Administration from The Ohio State University Fisher College of Business and a Juris Doctorate from The Ohio State University Moritz College of Law.

Sir Gray Robinson is a lawyer, writer, speaker, mentor, consultant and coach for lawyers who are struggling with their practices. He was a divorce lawyer for 27 years, handling hundreds of divorces, custody and support cases. Gray quit in 2004 due to stress and burnout and has devoted himself to helping lawyers and clients deal with the pressures of practicing law. Gray is the founder of Lawyer Lifeline, a restorative program that guides legal professionals through anxiety and stress to fulfillment and passion. In. 2023, he was inducted as a knight of The Royal Order of Constantine the Great and St. Helen, an organization that has existed since 312 ACE. Follow him on LinkedIn.

Meyling “Mey” Ly Ortiz is Managing Counsel of Employment at Toyota Motor North America, Inc. Her passions include mentoring, championing diversity and inclusion, and a personal blog: TheMeybe.com. At home, you can find her doing her best to be a “fun” mom to a toddler and preschooler and chasing her best self on her Peloton (her handle is Meybe if you want her to try to chase you too). You can follow her on LinkedIn and @Meybe_JD on Twitter. (And you knew this was coming: Her opinions are hers alone.)

Jay Harrington is the owner of Harrington Communications, a leading thought-leadership PR and marketing agency that specializes in helping law firms and lawyers build awareness, influence and new business. Jay is the author of three books for lawyers on issues related to business and professional development, including “The Productivity Pivot,” “The Essential Associate” and “One of a Kind: A Proven Path to a Profitable Practice.” He podcasts at The Thought Leadership Project and writes a weekly email newsletter. Previously, he practiced law at Skadden Arps and Foley & Lardner. Follow him @JayHarrington75.

Brett Burney is Principal of Burney Consultants LLC, an independent legal technology consulting practice. Brett provides litigation support for law firms and assists corporations with e-discovery questions. Brett is also a highly sought-after trainer and presenter for lawyers who seek to integrate Macs and iPads into their practice. Brett is a past ABA TECHSHOW Planning Board Chair and a popular speaker on legal technology. You can follow him on Twitter @BBurney.