David Arato is the founder of Lexicon Legal Content, a Colorado-based content marketing firm that specializes in creating content that educates law firm clients. Lexicon works with marketing agencies and law firms throughout North America. He earned his J.D. at St. Louis University School of Law and is a former professional cellist. Reach Dave at david@lexiconlegalcontent.com and follow him on LinkedIn.

Brooke Lively is the CEO and founder of Cathedral Capital, a team of CFOs and profitability strategists who help entrepreneurs turn their businesses into profitable companies. After earning her MBA, Brooke built a seven-figure company in under two years. As a Chartered Financial Analyst, she and her team work with Hall of Famers, Inc. 5000 businesses, CEOs and small business owners. She has been named a Top 25 Women to Watch, 2016 – 2020 Diversity Journal Women Worth Watching, and to Fort Worth’s 2016 CFOs of the Year. She is a highly regarded speaker and author of several books. Follow her on LinkedIn.

Camille Stell is President of Lawyers Mutual Consulting & Services and co-author of “Designing A Succession Plan for Your Law Practice: A Step-by-Step Guide for Preparing and Packaging Your Firm for Maximum Value.” Camille is a Fellow of the College of Law Practice Management, a member of the inaugural Pro Bono Resource Center Advisory Board, and has been recognized by North Carolina Lawyers Weekly as a member of the inaugural class of “Leaders in the Law.” Follow her @camillestell.

Herman Raspé is the current Chair of the World Services Group, a premier global multidisciplinary professional services network of independent law, accounting and investment banking firms. A partner at Patterson Belknap Webb & Tyler LLP, Herman is an authority in the field of cross-border debt and equity transactions, particularly transactions involving depositary receipts. He is a frequent lecturer on that subject and the regulatory implications on foreign companies who access U.S. capital markets. He represents U.S. financial institutions and non-U.S. companies in cross-border transactions, including in capital markets transactions supporting cross-border mergers, acquisitions, dispositions, spin-offs and capital restructurings.

Leslie A. Firtell is founder and CEO of Tower Legal Solutions, a full-service alternative legal services provider that focuses on project staffing, temporary attorney engagements and managed services. A 22-year veteran and pioneer of the legal staffing industry and an attorney herself, Leslie introduced the benefits of legal staffing to law firms and corporations in 2007, before it was a common practice. Follow her on Twitter @TowerLS.

Wendy Merrill is Director of Strategic Consulting for Affinity, focusing on helping law firms position themselves for sustainable success in a rapidly changing environment. Before joining Affinity, Wendy served as an Executive Vice President at DRI, the largest bar association for civil defense attorneys. Since 2012, she has worked with thousands of professionals around the world providing strategic planning, professional development programs, leadership development training, marketing strategy, and business development expertise. She is also a published author, internationally known speaker and facilitator, and growth strategy coach. An avid horsewoman, Wendy enjoys cooking and Italian travel as well.

Expert contributor.

Annette Choti graduated from law school 20 years ago, and is the CEO and owner of Law Quill, a legal digital marketing agency focused on small and solo law firms. She is the author of “Click Magnet: The Ultimate Digital Marketing Guide for Law Firms” (2022). Annette used to do theater and professional comedy, which is not so different from the legal field if we are all being honest. She can be found on LinkedIn or at annette@lawquill.com.

Jamie Jackson Spannhake is a writer, coach for lawyers, and speaker. She helps busy lawyers create lives they truly want, lives with time and space to do all the things she was told she couldn’t do as a successful lawyer. Her work with clients is based upon the principles in her book, “The Lawyer, the Lion, & the Laundry.” She spent nearly 20 years practicing law in New York and Connecticut, in BigLaw, as a solo, and as a partner in a small firm. Learn more about her at JamieSpannhake.com, or connect with her on LinkedIn.

Theda “Teddy” Snyder mediates civil disputes, workers’ compensation and insurance coverage cases, including COVID-19 related coverage disputes, in person or by video. Teddy has practiced in a variety of settings and frequently speaks and writes about settlements and the business of law. She was a Fellow of the College of Law Practice Management and is the author of four ABA books, including “Women Rainmakers’ Best Marketing Tips, 4th Edition” as well as “Personal Injury Case Evaluation” available on Amazon.com. Based in Los Angeles, Teddy can be found at SnyderMediations.com and on Twitter @SnyderMediation.

Ruth Carter — lawyer, writer and professional speaker — is Of Counsel with Venjuris, focusing on intellectual property, business, internet and flash mob law. Named an ABA Journal Legal Rebel, Ruth is the author of “The Legal Side of Blogging for Lawyers,” as well as “Flash Mob Law: The Legal Side of Planning and Participating in Pillow Fights, No Pants Rides, and Other Shenanigans.” Ruth blogs at UndeniableRuth.com and tweets @rbcarter.

Expert contributor.

Danielle DavisRoe is a senior consultant with Affinity Consulting Group (@affinitylegal). Whether it’s teaching clients a new skill through training, speaking at CLE events, or management consulting, Danielle is 100% focused on making the lives of her clients better. She has a Bachelor of Science in Business Administration from The Ohio State University Fisher College of Business and a Juris Doctorate from The Ohio State University Moritz College of Law.

Meyling “Mey” Ly Ortiz is Managing Counsel of Employment at Toyota Motor North America, Inc. Her passions include mentoring, championing diversity and inclusion, and a personal blog: TheMeybe.com. At home, you can find her doing her best to be a “fun” mom to a toddler and preschooler and chasing her best self on her Peloton (her handle is Meybe if you want her to try to chase you too). You can follow her on LinkedIn and @Meybe_JD on Twitter. (And you knew this was coming: Her opinions are hers alone.)

Analog Attorney columnist Bull Garlington is an award-winning author, columnist and public speaker. He is the author of the books “The Full English,” “Death by Children” and “The Beat Cop’s Guide.” He prefers South American literature, classic jazz, Partagas 1945s, a decent Laphroaig, and makes a mean chicken and andouille gumbo. His company, Creative Writer PRO, offers top-shelf content for small and medium-size businesses. Follow him @bull_garlington.