Traci Brown is a body language and persuasion expert, and certified master practitioner of Neuro Linguistics, Hypnosis and Huna. She uses this expertise in her keynotes for banking, credit unions and finance groups on how to detect and prevent fraud, and frequently assists lawyers in jury selection.  Traci is the author of Body Language Confidential: Tactics Every Secret Agent, Sales Person and Kindergarten Teacher Should Know and Mastering Magical Persuasion, and Persuasion Point: Body Language and Speech for Influence. Follow her @TraciBrown37.

Michael Rynowecer is the President and Founder of The BTI Consulting Group, an industry leader in conducting independent research on how clients acquire, manage and evaluate their professional services providers. He has been conducting client feedback and analyzing the legal market for 30 years. Michael blogs about legal industry news, insights from original research and the market outlook at The MadClientist. Follow him on Twitter @BTIConsulting.

Chris Graham is the founder of TellPeople, a vehicle for teaching communication and storytelling to professionals. He is head of speaker coaching at TEDxToronto (Canada’s premiere TEDx event) and the Storyteller in Residence at Manifest Climate (a global climate technology firm). Twice-retired from law himself (first in New York, then in Toronto), through TellPeople, Chris makes lawyers better at talking to their clients, each other and everyone else. Follow him on LinkedIn.

Tea Hoffmann is managing principal at Law Strategy Corp., a consulting and coaching practice focused on helping lawyers and firms make the changes necessary to become more profitable, strategic and focused. LSC provides law firm training, coaching, retreat presentations and strategic planning. Tea is a former practicing lawyer who has served as a GC for a publicly traded company, a CBDO at an AmLaw 100 firm, and chief strategy officer at an AmLaw 200 firm. She is a Fellow of the College of Law Practice Management. Tea also serves in the Tennessee Army National Guard where she is a major with over 20 years of service. Email Tea at teahoffmann@lawstrategycorp.com.

Tracy Callahan is the founder of Touchstone Legal Resources. She works with women-led law firm partnerships to surface the unspoken and cultivate a culture where candor strengthens both the firm and the relationships that sustain it. Follow her on LinkedIn here.

Wendy Merrill is a fierce advocate for improving the practice of law. She has worked with thousands of lawyers around the world, providing practical guidance and techniques designed to help lawyers and their firms thrive. Wendy is the proud CEO of StrategyHorse, a consulting firm committed to boosting law firm profitability with proven strategies, and co-founder of The Savvy Advocate, a unique associate training program designed to prepare younger lawyers and their firms for success. She is also an author and prominent speaker on law firm growth strategy, winning the war for legal talent, bridging the generational gap in law firms, and more.

Jason Wright is the founder of the Law Office of Jason Wright, PLLC, a Texas family law firm focused on high-asset divorce, custody disputes, and the complex intersection of parental rights and children’s needs. Drawing from his own experience as a former family law client, he runs his practice on preparation, clarity and direct communication. He is known for his practical problem-solving and for guiding families with honesty and steadiness through difficult transitions. Learn more at www.jasonwrightlaw.com.

Matthew Laurin is the Director of SEO at Rankings.io. Matthew has spent his career mastering the various branches of digital marketing including paid search and social, search engine optimization, inbound and email marketing, data analysis and analytics. He holds degrees in business, psychology and criminal justice. He is a writer and web developer and has led teams of professionals in the digital realm while overseeing multimillion-dollar marketing and operational budgets. Follow him on LinkedIn.

Jenny Leon is a Director at Foxstone Recruiting, a legal recruitment agency focused on lateral attorney placements. A former practicing attorney, Jenny was in the Corporate Finance group at Paul Weiss and other AmLaw100 firms in Manhattan. After becoming a mother, Jenny realized she preferred the business of law to the actual legal business. Now she leverages her connections and expertise to help other lawyers find the perfect fit. In her free time, she is writing a memoir. Connect with Jenny on LinkedIn.

Sarah Blocksidge is the Marketing Director at Sixth City Marketing (@sixthcitymktg), a digital marketing agency that helps law firms and various businesses maximize their ROI via SEO strategies, PPC,  and WordPress management.

Peggy Gruenke is Principal at CPN Legal, a law firm management consulting firm specializing in business operations, technology, law firm bookkeeping services, trust accounting and outsourced CFO services. Prior to working with lawyers, Peggy was as an IT consultant for small businesses. She is a national speaker on legal technology, law firm operations and online marketing. Peggy writes on productivity and profitability for Attorney at Work here. Follow her on Twitter @PeggyGruenke.

Jeff Kerr is a former litigator and CEO and co-founder of CaseFleet. CaseFleet is a case management software that empowers litigators to win more, with tools for crafting timelines, legal calendaring, billing and more. Jeff’s writes about law firm start-ups and other law practice topics on the CaseFleet blog. Follow him on LinkedIn and Twitter @CaseFleet.

Bo Royal is a legal marketing strategist who has helped dozens of personal injury and employment law firms dramatically increase their case volume through data-driven digital strategy. After leading growth for a top Philadelphia injury firm, Bo launched ParetoLegal, where he and his team now support small and mid-sized firms nationwide.

Megan Zavieh is the creator and author of “The Playbook: The California Bar Discipline System Practice Guide.” At Zavieh Law, a progressive law firm specializing in defending lawyers facing disciplinary charges before the California State Bar. Her book, “The Modern Lawyer: Ethics and Technology in an Evolving World,” (ABA 2021 ) covers how to run a modern practice while staying in line with ethics rules.

Jack Feldman is a performance marketer with 8+ years of agency and consulting experience across paid search and paid social. He manages Google and Microsoft Ads alongside Meta Ads, building full-funnel campaigns grounded in clean tracking (GA4/GTM), structured testing, and reporting that ties spend to real business outcomes. Jack’s LinkedIn profile. Reach him at Niche Finder Marketing.