Wendy Merrill is a fierce advocate for improving the practice of law. She has worked with thousands of lawyers around the world, providing practical guidance and proven techniques designed to help lawyers and their firms thrive. Wendy is both the proud CEO of StrategyHorse, a consulting firm committed to boosting law firm profitability with proven strategies, and co-founder of The Savvy Advocate, a unique associate training program designed to prepare younger lawyers and their firms for success. She is also an author and prominent speaker on law firm growth strategy, winning the war for legal talent, bridging the generational gap in law firms, and more.

Eli Nussbaum leads Legal Strategy and Security Services at PSM Partners, a Chicago-based technology consulting firm specializing in comprehensive IT management and advanced cybersecurity solutions. With over 27 years of experience in IT and cybersecurity, Eli expertly guides law firms and professional organizations through the complexities of the digital landscape—from proactive incident response to establishing robust, secure, and compliant IT operations. His strategic guidance has significantly enhanced the security posture of numerous organizations, ensuring resilience against evolving cyber threats while maintaining their operational priorities.

Adam Philipp is the founder of AEON Law, a Seattle-based intellectual property boutique law firm that delivers exclusively on a fixed-price model. Adam has been recognized as a National Law Journal “Trailblazer” in blockchain, cryptocurrency, and fintech law.

Joe Douglass, founder of Clear Eyed Media, is a three-time Emmy-nominated investigative journalist with nearly 20 years of experience in top TV markets like Los Angeles and Portland, Oregon. His expertise in research-driven storytelling and compelling visual media has helped legal teams secure significant settlements, making him a trusted partner for attorneys seeking powerful, case-winning narratives.

Rachel Bailey is Product Marketing Manager at Opus 2, a leading provider of legal software and services. Opus 2 helps legal teams build winning case strategies more efficiently. Their cloud-based solution streamlines litigation processes by centralizing documents, evidence, transcripts, chronologies and witnesses in one collaborative workspace.

Expert contributor.

Marc Lauritsen, president of Capstone Practice Systems and author of “The Lawyer’s Guide to Working Smarter with Knowledge Tools,” is a Massachusetts lawyer, technologist and educator who helps people work more effectively through knowledge systems. He has taught at five law schools, conducted path-breaking work on document drafting and decision support systems, and run several software companies. Follow him on Twitter @MarcLauritsen and on LinkedIn.

Lisa Solomon was one of the first lawyers to recognize and take advantage of the technological advances that make outsourcing substantive legal work practical and profitable for law firms. She has practiced exclusively as a freelance lawyer, providing legal research and writing services to solos and small firms nationwide, since 1996. Her innovative law practice has been featured in periodicals such as the National Law Journal and ABA Journal. She’s also a nationally known author and speaker about freelance lawyering and persuasive legal writing. Learn more at www.QuestionOfLaw.net and follow her @lisasolomon.

Ted Glutz is Innovative Computing Systems’ (@ICSGetsIT) Director of Sales and Marketing. He has been working with law firms for more than 20 years to help them resolve technology challenges. Follow him on LinkedIn and contact him at tglutz@innovativecomp.com.

Jordan Turk is a practicing family law attorney in Texas and the Legal Technology Advisor at Smokeball.  In addition to her law practice, Jordan is passionate about legal technology and how it can revolutionize firms. After almost four years of practice with a high-asset family law firm in Houston, she discovered the world of legal tech. In her podcast, “Hacking Law Firm Success with Jordan Turk,” she interviews law firm founders about how they grew and scaled their practices, as well as their ethos behind managing a firm.

Expert contributor.

Sarah Blocksidge is the Marketing Director at Sixth City Marketing (@sixthcitymktg), a digital marketing agency that helps law firms and various businesses maximize their ROI via SEO strategies, PPC,  and WordPress management.

Shari F. Shink is executive director of Cobbled Streets, which is focused on changing the lives of foster and homeless children. She is the founder of the Rocky Mountain Children’s Law Center, where she spent almost three decades as Executive Director. During this time, she represented thousands of abused and neglected children, developed innovative programs, and raised millions of dollars to pursue the goals of the organization. In addition, Shari was an Adjunct Professor at the University of Denver Sturm College of Law where she taught the first class on children’s rights.

Roy Ginsburg, a practicing lawyer for more than 40 years, is an attorney coach and law firm consultant. He works with individual lawyers and law firms nationwide on business development, practice management, career development, and strategic and succession planning. Over the past 15 years, he has helped over 150 solo and small law firm owners across the country in all practice areas develop their succession plans. Learn more at www.royginsburg.com and www.sellyourlawpractice.com.

Lindsay Hanoski is a dual-qualified lawyer who’s practiced in both Canada and the United Kingdom. She now works as the director of Ratio Digital Marketing Studio, helping small law firms enhance their online visibility in an efficient and compliant way. She’s a news, running and houseplant enthusiast. Find her on LinkedIn and, of course, Bluesky.