Author Archive


Competing on Price?

What Lawyers Can Learn from Apple When Setting Billing Rates  

By | Oct.16.17 | No Comments

Last month, Apple unveiled its new iPhone X to much fanfare. Perhaps what created the most fanfare was its price. It starts at $999 — hundreds more than the older iPhone 7 and the brand-new …Continue reading »


KISS your old marketing plan goodbye

The ‘Keep It Simple, Stupid’ Marketing Plan

By | Jul.13.17 | 1 Comment

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing …Continue reading »


Want to Avoid Ethics Complaints?

Follow These Three Service Tenets for Satisfied Clients

By | Apr.03.17 | No Comments

Unhappy clients often choose to file ethics complaints against their poor-performing lawyers. What leads to their unhappiness? It may come as a surprise, but most ethics complaints are not about incompetence. Instead, most complaints revolve …Continue reading »


Timing Your Retirement

Should Your Career Expire When Your Lease Does?

By | Oct.04.16 | No Comments

Clients often ask me, “Roy, what’s the biggest mistake solo practitioners and small firm owners make when considering their retirement/succession strategies?” My answer? Attorneys permit their office situation, specifically a lease obligation, to muck things up. When …Continue reading »


Book Review: Making the Handoff

How to Be Successful at Succession Planning

By | Mar.30.16 | No Comments

Mark Twain is said to have remarked, “Everybody talks about the weather, but nobody does anything about it.” That quote came to mind when I heard about a new book by veteran law firm consultant …Continue reading »


Legal Marketing Ethics

Is Ohio Gagging Lawyers Speaking at Seminars?

By | Oct.15.15 | 1 Comment

Every few years, state ethics officials issue a questionable decision in the legal marketing ethics area. The ones that make you scratch your head and think, “Really? What planet do they live on?” In Florida, for …Continue reading »


SHOULD YOU GO?

How to Know If a Conference Will Be Worth It

By | Feb.10.15 | 1 Comment

Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away.  Not only are they around to stay, but most legal marketing pundits (including …Continue reading »


Happy Thanksgiving

Lawyers, Give Thanks: You Have It Better Than You Think!

By | Nov.26.14 | 1 Comment

Thanksgiving is traditionally a time to take a step back and reflect on what we have to be thankful for. For busy lawyers, taking the time to do this doesn’t come naturally. So I’m going …Continue reading »


Back to Basics

When Can You Pay a Referral Fee?

By | Sep.02.14 | 1 Comment

In most practice areas, a lawyer’s marketing efforts should focus on generating a strong referral pipeline — from both non-lawyers and lawyers alike. If those efforts are successful, you’ll probably need some guidance on referral …Continue reading »


Ethics

Back to Business School for Ethics Violations

By | Apr.08.14 | 1 Comment

When a lawyer runs afoul of the rules of professional conduct, there are consequences. Depending on the severity of the rule violation, discipline might consist of disbarment, suspension, reprimand (public censure) or admonition (private reprimand). …Continue reading »