Law Firm Strategy

Evaluating Legal MSOs: Apply the ‘Rule of 2 to 5’

Frederick Shelton and Ayven Dodd: When negotiating with legal MSOs, sophisticated buyers know the first number on the page is only the beginning. Sophisticated sellers should think the same way.

Frederick Shelton and Ayven Dodd - August 13, 2026
magnetic workplace culture law firm
Capitalizing on a Magnetic Workplace Culture: 5 Growth Strategies for Law Firms

Gene Commander | Embracing a talent-first growth strategy will give your firm an advantage in a rapidly changing legal industry. The key is creating a culture that attracts talented, nimble people and gives them a good reason to build their ...

Gene Commander - July 29, 2026
a dartboard with a dart in the middle represents a good legal marketing strategy
Legal Marketing Strategy Made Simple: What, Who, Where, How and When

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Jay Harrington - June 17, 2026
handshake talent-driven law firm mergers
Talent-Driven Law Firm Mergers: A Smart Growth Strategy for Firms of All Sizes

Gene Commander | Mergers allow future-focused midmarket and smaller law firms to assemble a dynamic mix of highly skilled talent.

Gene Commander - June 10, 2026
law firm culture
Building a High-Performance Law Firm Culture

What law firms can learn from elite rowing teams and their esprit de corps.

Elizabeth Ferris - June 5, 2026
managing partner's dilemma blue
The Managing Partner’s Dilemma (And How to Remedy It)

Wendy Merrill | It’s lonely at the top — an inconvenient reality most managing partners feel but don’t want to admit.

Wendy Merrill - May 30, 2026
businessperson holding a pencil and paintbrush to illustrate why lawyers need a creative rest
Why Your Brain Needs Creative Rest (and What That Actually Looks Like)

For a profession that runs on cognitive performance, creative rest isn’t optional. It’s strategy. Karen Skinner explains what that looks like for busy lawyers.

Karen Skinner - May 26, 2026
A lawyer standing in the glow of a massive AI light, representing law firm AI adoption.
Show Me the Incentives: Why Law Firm AI Adoption Is Moving Slowly

Jay Harrington | Charlie Munger once said, “Show me the incentive and I’ll show you the outcome.” Perhaps this explains why AI has not yet transformed the delivery of legal services, despite the huge amounts of money, attention and technology ...

Jay Harrington - May 14, 2026
leading with transparency
Managing Partners: Transform Your Law Firm by Leading With Transparency

Wendy Merrill | For firms committed to securing a sustainable future, it falls to their managing partners to set a tone of transparency.

Wendy Merrill - May 10, 2026
strategic mindset for legal mso deals shaking hands
Partner Psychology: Expert Strategies for Negotiating Legal MSO Deals

Partners who prepare themselves psychologically are not just reacting during deal negotiations, they are shaping them. Frederick Shelton and Ayven Dodd have six strategies for negotiating the best possible legal MSO agreement for your firm.

Frederick Shelton and Ayven Dodd - May 7, 2026
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