Law Firm Strategy

business intelligence

Capitalizing on Your Firm’s Data: 7 Steps to Leveraging Analytics and Increasing Firm Revenues

Amy Adams | Where does your firm stand with its business intelligence and analytics plan? Use these steps to benchmark performance and opportunity for growth.

Amy Adams - December 7, 2020
law firm survey

Small Law Firms Still Struggling With Finding New Business and Managing Administrative Tasks

Just released. Thomson Reuters' 2020 State of U.S. Small Law Firms report finds small law firms continue to face significant challenges. For innovators willing to streamline and invest in tech: Opportunity is yours.

Joan Feldman - September 2, 2020
Ask the Experts business development

How Are Law Firms Shifting Business Development Goals and Tactics?

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.

Legal Marketing Association - June 24, 2020
joe pulizzi

Side Hustle for Lawyers: I Created an Online Course for People Who Will Never Hire an Attorney

Ruth Carter says having other streams of income helps provide financial stability in the unstable, often stressful world of solo practice. Her new side hustle targets people who won't pay a lawyer, but will buy an online course with legal information.

Ruth Carter - June 16, 2020
sketching out plan for Client Centered

How I’m Using Client-Centered Design in My Law Firm

Robert Theofanis shares an example of putting clients' needs first. It's the little details that can set your firm apart from the pack.

Robert Theofanis - May 28, 2020
elevator speech

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - May 19, 2020
Lawyer with smart phone marketing during a pandemic

How Will Your Marketing Evolve After COVID-19?

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Legal Marketing Association - April 30, 2020

How to Strengthen Your Law Practice and Increase Resilience Amid Disruption

Heather Moulder |When crisis hits, act boldly and be of service in new ways, because the truth is that what you do now will affect how well you bounce back from it all.

Heather Moulder - April 14, 2020
Question marks on table legal brand marketing

Build Trust and Add Value Through Legal Marketing: Principles to Follow During the COVID-19 Crisis

Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.

Jay Harrington - March 25, 2020

It’s Time to Change the Way We Manage Change

Legal tech has flourished, but have lawyers kept up? Litera's Abhijat Saraswat has five tips to help you get unstuck.

Abhijat Saraswat - February 28, 2020
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