Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.
Tatia Gordon-Troy - February 23, 2021Nancy Slome | Gone are the days of keyword stuffing and other tactics for manipulating search algorithms. Shortcuts don’t exist anymore.
Nancy Slome - February 17, 2021Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.
Mark Homer - February 16, 2021New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.
Andrew Lacy - February 11, 2021Nothing But the Ruth! | What’s your marketing goal for this year? Mine is to get back in the habit of consistently creating quality content.
Ruth Carter - January 18, 2021Mark Homer | Not doing the basic work to ensure you have a strong internet presence when someone searches your name means that you are likely losing referrals that you didn’t even know you had.
Mark Homer - October 22, 2020Nancy Slome | Much has been said about what it takes to write a good law firm bio. But what about your site's practice and industry pages? Begin anew with these seven tips for engaging descriptions.
Nancy Slome - September 30, 2020Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!
Jay Harrington - September 14, 2020Nothing But the Ruth! | Now is the time to devote more energy to your content marketing strategy. Takeaways from "Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis" by Joe Pulizzi.
Ruth Carter - September 10, 2020Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.
Jay Harrington - June 22, 2020Sign up for our free newsletter.