Teddy Snyder | You can use Wikipedia’s deep market penetration to help market your law practice.

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Jay Harrington | Let's face it, many legal blog posts are easy to ignore. Here's a structure for writing posts that are simple, skimmable — and readable.

These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...

Annette Choti | If you are at a loss for how to get more five-star Google reviews, here's a look at the most effective strategies.

Lawyers looking to make their content more visible should get much more aggressive about guest posting. Here’s how.

Annette Choti | Building a thought leadership strategy for your law firm can seem complex. Break the process into steps.

Teddy Snyder | Ralph Waldo Emerson has the answer.

Nancy Slome | I asked some of my favorite legal marketing experts and friends for their advice.

Jay Harrington | Five rules to building a personal brand that breaks through the noise.