lawyer public relations

These tools can help boost your digital PR efforts while getting more backlinks for your law firm’s website.

Digital PR is about enhancing your visibility and thought leadership through online placements, content and partnerships.

Katherine Barnard | Commenting on current events—from SCOTUS to legislation to elections—is part of the job for lawyers.

Creating an effective attorney bio for your website can have an immediate, positive impact on both your personal book of business and your firm’s bottom line. A personal bio helps interested parties get to know you and validate your legal ...

Gina Rubel | I’ve been thinking about what it means to lead a company through crises and how each crisis affects law firm leaders.

Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.

Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.

Jay Harrington | To borrow from Dickens, it is the best of times and the worst of times to generate media visibility for your firm.

Susan Kostal offers specific tips to reassure clients your firm is able to respond and meet their legal needs during the COVID-19 crisis.

Gina Rubel says if your firm has an existing plan, it's time to activate your crisis management team. If your firm does not have a crisis plan in place, this outbreak should be the impetus you need to develop one.