lawyer public relations

digital PR for attorneys
How Digital PR Helps Attorneys Gain a Competitive Advantage

Digital PR is about enhancing your visibility and thought leadership through online placements, content and partnerships.

Chris Rossi - May 22, 2024
commenting on current events
Should Your Law Firm Comment on Current Events? Start With a Framework

Katherine Barnard | Commenting on current events—from SCOTUS to legislation to elections—is part of the job for lawyers.

Katherine Hollar Barnard - May 14, 2024
attorney biography
10 Tips for a More Effective, Personable Attorney Bio

Creating an effective attorney bio for your website can have an immediate, positive impact on both your personal book of business and your firm’s bottom line. A personal bio helps interested parties get to know you and validate your legal ...

Gina Rubel - September 28, 2022
man holds onto light pole law firm leaders
How Crises Affect Law Firm Leaders — and Some Helpful Resources

Gina Rubel | I’ve been thinking about what it means to lead a company through crises and how each crisis affects law firm leaders.

Gina Rubel - March 3, 2022
Public Relations Firms
How to Get the Best Out of Your Public Relations Firm

Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.

Joshua Peck - March 18, 2021
professional bio photos
3 Keys to Crafting an Effective Professional Website Bio

Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.

Gina Rubel - September 9, 2020
Women with mic PR for Your Law Firm
Stand in the Shoes of a Reporter to Generate Meaningful Law Firm PR

Jay Harrington | To borrow from Dickens, it is the best of times and the worst of times to generate media visibility for your firm.

Jay Harrington - July 13, 2020
Covid-19
Continuity of Care: Reassuring Clients You’re Prepared for COVID-19

Susan Kostal offers specific tips to reassure clients your firm is able to respond and meet their legal needs during the COVID-19 crisis.

Susan Kostal - March 16, 2020
crisis communication
Is Your Crisis Communication Plan Ready to Handle a Pandemic?

Gina Rubel says if your firm has an existing plan, it's time to activate your crisis management team. If your firm does not have a crisis plan in place, this outbreak should be the impetus you need to develop one.

Gina Rubel - March 9, 2020
7 Tips for Communicating in a Client Business Crisis

PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.

Meredith Parfet and Aaron Solomon - December 3, 2019
envelope

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