Joshua M. Peck is CEO of Joshua Peck Legal Communications. He has worked in legal PR since 1994, as a consultant and in-house at three AmLaw 100 law firms. In 2002, Joshua co-founded Law Firm Media Professionals (LFMP), a national association of in-house and outside media and marketing professionals dedicated to improving how they deliver public relations and communications services to the outstanding law firms they serve. He can be reached at joshuam.peck@gmail.com. His video on working with the press is visible here.