ARTICLES

Becoming a Top Legal Blogger

Acing Client Communications: How to Explain an Increase in Your Rates

Practicing Law in the Pandemic: Can This Crisis Save the Legal Profession?

Diversity in U.S. Law Firms: ‘It’s Always Going to Be Incremental’

Empathy and Innovation: Highlights from ‘Future of Legal Services’ Panel

Continuity of Care: Reassuring Clients You’re Prepared for COVID-19

Writing Lean: Test Your Writing and Editing Skills

Launching an Emerging Practice Group? Think Buyer’s Journey in Your Content

Littler Mendelson Goes All In on Video

Using Data-Driven Content for Law Firm Marketing

Rate Gap Widens Between Biggest Law Firms and Their Smaller Competitors

Anatomy of a Successful Bio-Driven LinkedIn Campaign: Meet Jackson Walker

How to Use Video to Tell Your Law Firm’s Story

Lawyers Need to Look Beyond SEO for True Engagement

Silicon Valley In-House Counsel Are Deadly Serious About Diversity and Inclusion

Using Content as a Lawyer Recruiting Tool, Part 2: Real-World Ideas

Using Content as a Lawyer Recruiting Tool, Part 1

What to Write When Inspiration Goes on Strike

Attorney Bios: Make LinkedIn Recommendations Your New BFF

Professional Services Thought Leadership 2.0 Explained

4th Annual Social Media Marketing Survey Report

How to Ask for Law Firm Testimonials

Prepare Your Content for Conference Season

LinkedIn: Take the Time to Tell Your Story

Don’t Drown in Sunk Costs When the Evidence Calls for a Change in Strategy

Survey Reveals Disturbing Undercurrents Beneath the “New Normal”

Using Tech to Expand the Pro Bono Provider Pie

Turning “What I Did on My Summer Vacation” Into Usable Content

Create Breakout Bespoke Content That Builds Brands

Building Endurance Into Your Content Strategy

Awards Season: Building a Body of Work for “Best of” Lists

What to Write: A Year of Publishing Strategically

Content Strategy: What It Is and What It Isn’t

LMA Tech West Sneak Peek: Marketing, Professional Services and the Customer Journey

Client-Driven Content Is the Year’s Breakout Hit

Learn to Love Your Social Media Channels

Applying the 80/20 Rule to Your Content Marketing

Keeping in Touch With Client Newsletters

Harnessing the Intuitive, Persuasive Power of Analogy

Niche Blogs: Why 100 Readers Can Be Better Than 1,000

Proofreading and Mindfulness: Bringing a Nonjudgmental Observer to Your Copy

Style Guides: Maintaining a Healthy Relationship Between Creator and Content

Write Your Way Into the Euphemism-Free Zone

Five Hot Content Marketing Tips for Lawyers from LMA 2017

Law Firm Histories

My Top Writing Tips for the Busy Author

Visual Storytelling: Don’t Leave Your Content on the Cutting-Room Floor

10 Tips to Crank Up Your Law Firm Content

Five Legal Marketing Trends to Watch

Evergreen Content: Saves Headaches and Sets You Apart

Sharing Legal Information Online Isn’t ‘Giving Away the Store’

Use Soft Skills to Become In-House Clients’ Favorite

You Need to Pimp Your LinkedIn Profile (Yes, You)

Don’t Recycle, Repurpose — But Do It Right!

Befriending Media Types: You Can Do This

Strategic Digital Marketing Tips

Not Your Grandma’s Public Relations

The Small Law Firm Success Story

Dull Marketing Copy? How to Manage the Editing Process

Five (Cheap) Marketing Tips from LMA Technology West