Author Archive


Content Under Pressure

Niche Blogs: Why 100 Readers Can Be Better Than 1,000

By | Aug.01.17 | No Comments

A whopping 91 percent of in-house counsel rate an attorney’s articles and speeches as very to somewhat important when evaluating who to hire, according to the latest data from Greentarget. Just as important, 77 percent …Continue reading »


Content Under Pressure

Proofreading and Mindfulness: Bringing a Nonjudgmental Observer to Your Copy

By | Jul.05.17 | 1 Comment

With spellcheckers and online grammar guardians such as Grammarly, proofreading has become a nostalgic pastime for some writers. But proofreading is more than spotting typographical errors; it is a chance to impartially consider usage and …Continue reading »


Content Under Pressure

Style Guides: Maintaining a Healthy Relationship Between Creator and Content

By | Jun.01.17 | No Comments

Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are …Continue reading »


Content Under Pressure

Write Your Way Into the Euphemism-Free Zone

By | May.01.17 | No Comments

Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly …Continue reading »


The Friday Five

Five Hot Content Marketing Tips for Lawyers from LMA 2017

By | Apr.07.17 | 1 Comment

The Legal Marketing Association Annual Conference is where lawyers and legal marketers go to get up to date on the latest techniques, trends and tools. Here are content-related takeaways from last week’s confab in Las Vegas. Takeaways …Continue reading »


content under pressure

Law Firm Histories

By | Mar.01.17 | 1 Comment

This will completely frustrate you Western Civ majors, but your clients don’t care about your law firm’s history. I know it’s tempting to commemorate a big anniversary with a self-congratulatory press release, glossy collateral or detail-heavy …Continue reading »


Content Under Pressure

My Top Writing Tips for the Busy Author

By | Feb.01.17 | 1 Comment

Maybe this is the year you’ve committed to writing a blog. Perhaps you want to improve your client alerts or have just been given a monthly column. Talk about producing content under pressure! You’ve mastered …Continue reading »


Content Under Pressure

Writing Lean in 2017

By | Jan.09.17 | No Comments

Many of us make resolutions to lose weight, exercise more frequently or improve our eating habits. This year, I challenge you to improve your writing habits and learn to write lean. Mark Twain famously said, “I …Continue reading »


Content Under Pressure

Visual Storytelling: Don’t Leave Your Content on the Cutting-Room Floor

By | Dec.01.16 | No Comments

Most lawyers deal with the printed word all day long. They’ve been trained to take in and share knowledge as text. As a writer, it’s a stretch for me to even conceive of presenting information …Continue reading »