Katherine Hollar Barnard | Most of us assume the more experience we can show, the more impressive our bios become. But research shows that is the wrong approach.

If you are an established lawyer looking to grow your practice, or a young lawyer hoping to build a book of business for the long term, you should give serious consideration to writing a book. Why? There are few, if any, better marketing assets ...

Nobody sets out to write a boring bio. It’s just so easy to follow the usual attorney bio format and rarely update or change it. What a waste! Here are great tips from Nancy Slome to reboot your bio.

Remote working shouldn't mean your style has to suffer. We asked Raphael Schneider, founder of the hugely popular Gentleman's Gazette blog, to share his dress code for men on camera. 

"Protector of athletes" Sivonnia DeBarrros on having the confidence to build a six-figure, woman-owned law firm — and five things you need to succeed in your niche.

Jay Harrington | Five rules to building a personal brand that breaks through the noise.

Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.

Melanie Lippman | Adding color to your black and gray closet is easier than you may think.

Tatia Gordon Troy | Many lawyers have learned to use their writing skills to reach a broader audience than those they serve every day — and create another stream of income.

Melanie Lippman | Getting dressed can feel overwhelming — but it doesn’t have to. Steps for creating your own personal style and wardrobe strategy.