LawLytics

Personal Branding

presenter's paradox

Presenter’s Paradox: For the Most Effective Attorney Bio, Embrace Science

Katherine Hollar Barnard | Most of us assume the more experience we can show, the more impressive our bios become. But research shows that is the wrong approach.

Katherine Hollar Barnard - June 5, 2022
why write a book

Want to Generate More Leads as a Lawyer? Write a Book

If you are an established lawyer looking to grow your practice, or a young lawyer hoping to build a book of business for the long term, you should give serious consideration to writing a book. Why? There are few, if any, better marketing assets ...

Jay Harrington - May 29, 2022
attorney bio

Seven Steps to a More Authentic, Fresher Attorney Bio

Nobody sets out to write a boring bio. It’s just so easy to follow the usual attorney bio format and rarely update or change it. What a waste! Here are great tips from Nancy Slome to reboot your bio.

Nancy Slome - May 29, 2022
how to look good on zoom

Men’s Attire: A Gentleman’s Guide for How to Look Good on Zoom

Remote working shouldn't mean your style has to suffer. We asked Raphael Schneider, founder of the hugely popular Gentleman's Gazette blog, to share his dress code for men on camera. 

Raphael Schneider - May 28, 2022
Sivonnia DeBarros

Sivonnia DeBarros: How to Be a Top Lawyer in Your Field

"Protector of athletes" Sivonnia DeBarrros on having the confidence to build a six-figure, woman-owned law firm — and five things you need to succeed in your niche.

Chere Estrin - March 23, 2022
attention economy

How to Build a Powerful Personal Brand in the Attention Economy

Jay Harrington | Five rules to building a personal brand that breaks through the noise.

Jay Harrington - March 7, 2022
created an online course

Outsourcing Your Legal Blog Requires Collaboration

Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.

Ruth Carter - December 13, 2021
how to wear color

How to Wear Color: The ‘Confront Your Closet’ Challenge, Step 2

Melanie Lippman | Adding color to your black and gray closet is easier than you may think.

Melanie Lippman - September 30, 2021
writing as a side hustle

Writing as a Side Hustle: 3 Lawyers Who Have Made Publishing a Secondary Income

Tatia Gordon Troy | Many lawyers have learned to use their writing skills to reach a broader audience than those they serve every day — and create another stream of income.

Tatia Gordon-Troy - September 29, 2021
getting dressed

Take the ‘Confront Your Closet’ Challenge

Melanie Lippman | Getting dressed can feel overwhelming — but it doesn’t have to. Steps for creating your own personal style and wardrobe strategy.

Melanie Lippman - August 10, 2021
envelope

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