Lawlytics

Personal Branding

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Five Tips to Revive Your LinkedIn Profile

If you've been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site's new features and update your profile. Why focus on LinkedIn? Survey after survey (including Attorney at ...

Joan Feldman - March 6, 2015
one of a kind with apples Bullied

Wisdom Marketing: Building Trust, Loyalty and Respect

"Click." Did you hear that? That "click" was in your reader's head. It's the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship. That ...

Jay Harrington - November 3, 2014
one of a kind with apples Bullied

Turn Clients into Client-Advocates: The Brand Experience

Research suggests that life experiences, not material things, are the key to happiness. Nonetheless, by and large, people still choose to spend more of their money on material items because they believe they’re of greater value. After all, it’s ...

Jay Harrington - September 30, 2014
one of a kind with apples Bullied

Substance and Form: The Elements of a Lawyer Brand

Branding. It's one of the most overworked and overanalyzed topics in the marketplace of ideas. Paradoxically, or perhaps consequently, it's also one of the most misunderstood. This misunderstanding isn’t a definitional one. There’s a general ...

Jay Harrington - August 21, 2014

Defending Your Law Firm on the Internet Battlefield

The Internet is many things to many people. For some, it’s an educational resource. For others, it’s a place to socialize or attract customers. Unfortunately, still others view the Internet as their personal battlefield. Blogs, social media ...

Matt Spiegel - October 23, 2013

How’s Your Law Practice’s Curb Appeal?

Ever open up Google Hangouts or Skype to hear someone (okay, you) say, “Cripes! Where did that come from?” when the camera captures a side of your office you rarely notice? It’s not your bobblehead collection. It’s that sloppy stack of papers ...

Joan Feldman - May 17, 2013

Would You Hire Yourself?

Time to go look at yourself in the professional mirror—that is to say, to go read your online biography. Whether you’re a sole practitioner or a lawyer in a large firm, there’s one page on your website that’s entirely about you. Its purpose is ...

Jordan Furlong - October 24, 2011
Yellow paper with the word branding cut out shows image and branding

How Is Your Image?

Quick: Who’s the top personal injury lawyer in your town? Criminal defense? The high-profile lawyers who spring to mind have developed an image, or personal brand if you will, to connect their name to their practice in the mind of the public. ...

Theda C. Snyder - May 16, 2011
colored pencils showing Feature versus Benefit

Feature versus Benefit

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...

Theda C. Snyder - January 10, 2011
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