Abacus Data Systems to Expand Infrastructure to Deliver Clients Compliance Ready, Private Cloud Technologies Abacus Data Systems, Inc., leading provider of Single Source Fully Managed Technology Solutions (est. 1983), today announced a strategic majority investment by Providence Equity, a leading global private equity firm. For over three decades, Abacus has been acclaimed as the premier provider […]
Originally published December 18, 2015When most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It's the connection a human being has to a product, service or even another person — and it's the main factor influencing consumers to do business with that product, service or person. Essentially, branding is a huge reason why you give people money for stuff. The most effective branding focuses on the psychological and esoteric components — the root level, where the synapses that create the mental connection between a thing and wanting to give up your money for that thing actually form. Here are five things to get you thinking beyond the superficial, and more about branding on a deeper level for your law practice. READ THE REST
Originally published December 18, 2015
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