Author Archive


Marketing Basics

Personal Branding Checklist for Lawyers

By | Oct.05.17 | 1 Comment

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise more visible? Here’s a Checklist to Help Get You Started Follow …Continue reading »


DIFFERENTIATION STRATEGY

The Invisible Lawyer: Shed the Status

By | Aug.31.17 | No Comments

It’s the old “tree falling in the forest” conundrum. If a lawyer develops expertise, but no one knows about it … are they even an expert? “Becoming an expert” is a great differentiation strategy, but the …Continue reading »