Author Archive


Stop Second-Guessing

Three Research Approaches to Help You Make Better Decisions for Your Law Firm

By | Jan.11.18 | No Comments

To make the best decisions for the future of your firm — whether setting marketing priorities, undergoing a new strategic initiative or developing a new mission statement — it’s essential to obtain the right insights …Continue reading »


Marketing Basics

Personal Branding Checklist for Lawyers

By | Oct.05.17 | No Comments

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise more visible? Here’s a Checklist to Help Get You Started Follow …Continue reading »


DIFFERENTIATION STRATEGY

The Invisible Lawyer: Shed the Status

By | Aug.31.17 | No Comments

It’s the old “tree falling in the forest” conundrum. If a lawyer develops expertise, but no one knows about it … are they even an expert? “Becoming an expert” is a great differentiation strategy, but the …Continue reading »