Personal Branding

why write a book
Want to Generate More Leads as a Lawyer? Write a Book

If you are an established lawyer looking to grow your practice, or a young lawyer hoping to build a book of business for the long term, you should give serious consideration to writing a book. Why? There are few, if any, better marketing assets ...

Jay Harrington - May 29, 2022
Sivonnia DeBarros
Sivonnia DeBarros: How to Be a Top Lawyer in Your Field

"Protector of athletes" Sivonnia DeBarrros on having the confidence to build a six-figure, woman-owned law firm — and five things you need to succeed in your niche.

Chere Estrin - March 23, 2022
attention economy
How to Build a Powerful Personal Brand in the Attention Economy

Jay Harrington | Five rules to building a personal brand that breaks through the noise.

Jay Harrington - March 7, 2022
outsourcing your legal blog
Outsourcing Your Legal Blog Requires Collaboration

Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.

Ruth Carter - December 13, 2021
how to wear color
How to Wear Color: The ‘Confront Your Closet’ Challenge, Step 2

Melanie Lippman | Adding color to your black and gray closet is easier than you may think.

Melanie Lippman - September 30, 2021
writing as a side hustle
Writing as a Side Hustle: 3 Lawyers Who Have Made Publishing a Secondary Income

Tatia Gordon Troy | Many lawyers have learned to use their writing skills to reach a broader audience than those they serve every day — and create another stream of income.

Tatia Gordon-Troy - September 29, 2021
getting dressed
Take the ‘Confront Your Closet’ Challenge

Melanie Lippman | Getting dressed can feel overwhelming — but it doesn’t have to. Steps for creating your own personal style and wardrobe strategy.

Melanie Lippman - August 10, 2021
wardrobe upgrade
5 Ways to Upgrade Your Style

Melanie Lippman | Getting dressed can feel overwhelming — but it doesn’t have to. Steps for creating your own personal style and wardrobe strategy.

Melanie Lippman - January 8, 2021
law firm marketing
Attorney at Work’s Top Law Firm Marketing and Business Development Posts of the Year

How do you keep up with law firm marketing when the world is turned upside down? Here are our top 20 marketing and business development posts, written during a pandemic.

Joan Feldman - December 31, 2020
YouTube Videos: A Marketing Dream for Lawyers

Nothing But the Ruth! | After eight years on YouTube, Ruth Carter says creating videos isn't as difficult as lawyers think. Tips for getting views AND clients.

Ruth Carter - December 17, 2020
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