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Marketing and Business Development

Attorney at Work’s Top Law Firm Marketing and Business Development Posts of the Year

By Joan Feldman

How do you follow through on law firm marketing and business development plans during a pandemic? Or … should you market your practice during a pandemic? For a quick minute this spring, that question didn’t seem so absurd.

A big thanks to our authors — in particular, Ruth Carter, Roy Ginsburg, Jay Harrington, Mark Homer, Tea Hoffmann, Mike Ramsey, Gina Rubel, Sally Schmidt, Teddy Snyder, Camille Stell, and volunteer-leaders of LMA — for stepping up to guide us along and offer a timely kick in the pants. As Will Rogers said: “Even if you’re on the right track, you’ll get run over if you just sit there.”

Count Down: The Top 20 Law Firm Marketing Posts of 2020

From Jay Harrington’s No. 1 post laying out a 30-day business development plan and Mike Ramsey’s step-by-step online marketing tips to Sally Schmidt and Gina Rubel, who flawlessly delivered on the fundamentals, here is our countdown of the top 20 legal marketing and business development articles published by Attorney at Work in 2020.

Dig in for advice to guide your strategy now and after the pandemic’s end. (And be sure to subscribe to Attorney at Work’s daily or weekly newsletter to keep up with the tips.)

20. “Scale: The Three-Step Formula to Grow a $1 Million+ Legal Practice” by Jay Harrington 

19. “What Is Your Digital Marketing Strategy? by Mark Homer

18. “Five Tips for Networking From 6 Feet” by Camille Stell

17. “Quick Ways to Boost Your Visibility and Stay Top of Mind With Clients” by Laura Ernde

16. “Your Competition Is Lazy: Three Things Small Law Firms Can Do to Find New Business Now” by Roy Ginsburg

15. “How Are Law Firms Shifting Business Development Goals? Ask the Experts from LMA” featuring Amy Verhulst and Lisa Olney

14. “Five Lawyer Marketing Fundamentals”by Sally Schmidt

13. “Targeting an Industry Niche: 7 Steps to Build Your Expertise” by Sally Schmidt

12. “Books Every Lawyer Must Read Before Opening a Law Firm” by Ruth Carter

11. “Three Things to Do When There’s Not Enough Work” by Teddy Snyder

10. “Six Business Development Strategies for Lawyers” by Sally Schmidt

9. “Build Trust and Add Value Through Legal Marketing: Principles to Follow During the COVID-19 Crisis” by Jay Harrington

8. “LinkedIn Profile Update: How to Stand Out in 4 Simple, Achievable Steps” by Tea Hoffmann

7. “Local Marketing: 5 Tips to Get More Clients Now and After the COVID-19 Shutdown” by Mike Ramsey (Plus video)

6. “5 Business Development Mistakes Lawyers Make (and What to Do Instead)” by Jay Harrington

5. “10 Tips for a More Effective, Personable Attorney Bio” by Gina Rubel

4. “Don’t Fall for Spammy Lawyer Awards and Rankings Submissions” by Laura Ernde

3.Is Your Crisis Communications Plan Ready to Handle a Pandemic?” by Gina Rubel

2. “How Will Your Marketing Evolve After COVID-19? Ask the Experts from LMA” featuring Barbara Malin, Jill Weber and Adam Severson

1. “A 30-Day Business Development Plan for Lawyers” by Jay Harrington

Illustration ©

More Good Reads From Our Legal Marketing Columnists

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“Play to Win” Law Firm Marketing

Sally Schmidt — a founder and first president of the Legal Marketing Association — prepares you to win business and build your practice with smart strategies and business development tactics.

Click here for Sally’s column archives.

One of a Kind

Jay Harrington speaks directly to young lawyers and those building new practices, with timely advice on developing a niche practice and a winning personal brand. Jay is the author of “One of a Kind: A Proven Path to a Profitable Law Practice” and “The Essential Associate.”

Click here for Jay’s column archives.

Digital Marketing

GNGF’s Mark Homer kicked off his digital marketing primer this year, with in-depth advice on establishing your marketing strategy and protecting your referral network.

Click here for Mark’s column archives.

Nothing But the Ruth!

Attorney Ruth Carter often writes about marketing experiences and experiments marketing their law practice. You’ll find real-world blogging, networking and speaking tips, and Q&As with top marketers outside the legal profession.

Click here for Ruth’s column archives.

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Joan Hamby Feldman Joan Feldman

Joan Feldman is Editor-in-Chief and a co-founder of Attorney at Work, publishing “one really good idea every day” since 2011. She has created and steered myriad leading practice management and trade publications, including the ABA’s Law Practice magazine where she served as managing editor for a dozen years. Joan is a Fellow and served as a Trustee of the College of Law Practice Management. Follow her on LinkedIn and @JoanHFeldman.

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