Personal Branding

You’ve spent the whole conference trying to get close to that potential business source, and you’re finally going to sit together at a banquet table. Or maybe a meal at a fancy restaurant is part of the interview process at the new firm you’re ...

Your bio is your calling card, but lawyers frequently miss the mark on what to include.

Want your talks to be well-received? Be yourself, field as many questions as you can — and have fun.

A few common mistakes can hurt your reputation and diminish your ability to influence others. Here are simple steps to correct course.

Your personal brand includes how you "package" yourself, from attire to tone to table manners. Five things that contribute to a positive or negative first impression.

You may not realize how much of everyday life is focused on, or divided by, the idea that there are only two genders. This makes my life complicated.

Sometimes lawyers and law firms need to clean up online reputations sullied by lawsuits, bad press, negative reviews or poor social media choices. While there’s no magic bullet, reputation management is possible. There are two approaches you can ...

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise visible? Here’s a checklist that can help get you started.

There’s nothing like a brilliantly designed purse. It is a shield, a satchel and a work of art. When you walk into a meeting and set it on the table, a gorgeously appointed bespoke purse speaks in a strong, proud voice and says, “Put your ...

When most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It's the connection a human being has to a product, service or even another ...