Author Archive


Get to the Point

If You Are Reading This … Oh, Wait, You Are!

By | Aug.18.16 | No Comments

Perhaps the most ridiculous construct I see and hear regularly is the conditional introductory phrase that prefaces content in documents with, “If you are reading this,” or that starts voicemail greetings with, “If you are …Continue reading »


Get to the Point

Talk Like You Drive — With Care

By | Jul.25.16 | 1 Comment

Nothing draws a smirk or an arched eyebrow in certain circles as quickly as mispronunciation of the brand name of an automobile. This faux pas is especially damning when entertaining clients in businesses related to …Continue reading »


Get to the Point

To Infinitive and Beyond

By | Jun.30.16 | No Comments

An infinitive is the barest form of a verb. Usually, we refer to a verb form as an infinitive when we use “to”: to go, to run, to think. If you studied a foreign language, you …Continue reading »


Get to the Point

It’s the Word Most Often Used Incorrectly

By | Jun.01.16 | No Comments

Its or it’s? Its, it’s the word that trips up many writers, the word that doesn’t follow the rules. The problem is the apostrophe. Apostrophes are most often used two ways: in a contraction or …Continue reading »


Get to the Point

Blog Posts: Are You Clickable?

By | May.02.16 | No Comments

Email marketing should be part of your internet marketing plan. (See “The Big Three Internet Marketing Activities for Lawyers.”) Emailing new posts from your blog to a list of clients and prospects increases the return …Continue reading »


Get to the Point

A Politically Incorrect Marketing Tip

By | Apr.11.16 | 2 Comments

Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and …Continue reading »


Get to the Point

Don’t Speak Like a Patronizing ‘Parent’

By | Mar.14.16 | 2 Comments

The parade of presidential candidates across my television screen has reminded me of the transactional analysis best-seller, “I’m OK, You’re OK.” Transactional analysis is a psychoanalytic therapy method. It defines three ego-states: Child, Parent and …Continue reading »


Get to the Point

What? You Want I Should Stop Using Yiddish?

By | Feb.16.16 | 2 Comments

Caution: Mature Content. Yes, yes, I do want you to stop. A recurring theme of “Get to The Point” is that even if some of your listeners or readers are fine with your language usage, if …Continue reading »


Get to the Point!

Five Words You’re Probably Saying Wrong

By | Jan.18.16 | No Comments

Incorrect pronunciation can signal there’s something not quite right about the speaker. The speaker means to sound impressive, but incorrect pronunciation is a sure way to undercut a message. Generally, only your mother will correct …Continue reading »


Connect the Dots!

How to Chat at Networking Events

By | Dec.29.15 | No Comments

Cat got your tongue? Our special two-week holiday series, “Connect the Dots: A Lawyer’s Guide to Networking,” continues today with good tips on starting and sustaining conversations.  You’ve heard about the elevator speech, the 30-second intro …Continue reading »